by Brittany Stephens and Marie Liamzon-Tepman | Jan 18, 2018 | Bing Ads, Content Marketing, Digital Marketing, Facebook, FAQ, Getting Found, Google Ads, Landing Pages, Local Search, Marketing Best Practices, Property Management Growth, Property Management Marketing
Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...
by Marie Liamzon-Tepman | Aug 2, 2017 | Competition, Content Marketing, Digital Marketing, Getting Found, Landing Pages, Local Search, Marketing Best Practices, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
We get asked this question often from our clients: “Can we direct our advertising traffic to our website?” Our answer? It’s more advantageous for your company to send your hard-earned online advertising traffic to a landing page that is optimized for...
by Logan Jones | Nov 30, 2016 | Bing Ads, Content Marketing, Digital Marketing, Google Ads, Local Search, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
When your property management company is already ranking organically, does it make sense to run a Pay-Per-Click campaign? It sounds pretty redundant, right? Well, in a climate where competition never stops, you may be missing out on business by relying on organic...
by Marie Liamzon-Tepman | Oct 26, 2016 | PM Grow Summit, Property Management Growth, Running a Property Management Company, Starting a Property Management Company
Fourandhalf published a blog, earlier this year, about the best channel for quickly growing a property management company. We went over the two main options that property managers use: running a Google Ads campaign or buying an existing property management business....
by Marie Liamzon-Tepman | Oct 20, 2016 | PM Grow Summit, Property Management Growth
How can you grow your property management business without increasing the amount of doors in your portfolio? We promise this is not a brain teaser or a riddle (unless you want to treat is as such). Today we have the pleasure of bringing in someone who has accomplished...
by Marie Liamzon-Tepman | Sep 28, 2016 | PM Grow Summit, Property Management Business Tips, Property Management Growth, Property Management Industry
Often times, when we speak with property management clients on their ideal client, they are investors who own multiple rental properties. It’s an attractive customer type to keep in your portfolio as investors usually: Are more hands-off Have more money to spend...
