What Continuous Improvement Means For Property Management Marketing

What Continuous Improvement Means For Property Management Marketing

by | Jan 16, 2020 | Fourandhalf, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Running a Property Management Company, Starting a Property Management Company, Technology

We got a great response from our last Fourandhalf blog, when Michael talked about maximizing your data and avoiding data paralysis when evaluating your property management marketing performance. You asked us to dig a little deeper, and here we are – ready to talk...
How Property Managers Can Avoid Data Analysis Paralysis

How Property Managers Can Avoid Data Analysis Paralysis

by | Jan 2, 2020 | Content Marketing, Digital Marketing, Fourandhalf, Hints and Tips, How-tos, Marketing Best Practices, Property Management Business Tips, Property Management Education, Property Management Growth, Property Management Marketing, Property Management Websites, Running a Property Management Company, SEO

Feeling overwhelmed by property management marketing data analysis? It’s a mouthful. There are literally hundreds of data analysis reporting tools designed to help you get smarter about your property management business and how it’s performing. All of them say...
Creative Ways to Get More Out of Your Marketing Budget

Creative Ways to Get More Out of Your Marketing Budget

by | Dec 19, 2019 | Content Marketing, FAQ, Getting Found, Hints and Tips, How-tos, Marketing Best Practices, Marketing Budget, Property Management Business Tips, Property Management Growth, Property Management Marketing, Running a Property Management Company

How big is your property management marketing budget? Whether it’s big or small, wouldn’t it be nice to stretch that budget a little bit? Today, we want to talk about some creative ways to get more out of the marketing dollars you’re spending to grow your property...
SEO Spam Emails: What Property Managers Should Look For

SEO Spam Emails: What Property Managers Should Look For

by | Dec 5, 2019 | Hints and Tips, Property Management Business Tips, Property Management Industry, Property Management Marketing, SEO

Before we could get John’s recent blog about property management websites posted, we were reminded of a question that our clients ask us all the time: what’s with those weird emails from random companies about SEO? Are these property management SEO spam emails?...
If Your Property Management Website Was an Employee, Would You Fire It?

If Your Property Management Website Was an Employee, Would You Fire It?

by | Nov 21, 2019 | Content Marketing, Key Performance Indicators, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Property Management Websites, Running a Property Management Company, SEO, Starting a Property Management Company

When you think about building a website for property management, what do you want it to accomplish? And once it’s up and running, how do you tell if it’s doing its job? Your property management website works for you, so it’s reasonable to take a moment and...