SEO vs. SEM It’s common for people to be confused about the difference between SEO and SEM, or even to think they’re the same thing. It’s important you understand the difference between these marketing strategies so you’re not leaving valuable leads on the table....
Telling Your Story Every business has a story. Being able to tell that story in a way that connects and resonates with your perfect client is a crucial part of your property management marketing strategy. Maybe you think your story isn’t that interesting. Think...
Facebook Ads vs. Boosted Posts If you’ve been on Facebook in the last couple of years, you’ve probably come across some kind of promoted content. There are several different ways in which this content shows up, but it’s always right there in your feed, among posts...
Podcast: Play in new window | DownloadSubscribe: RSS | More The podcasts we publish on The Property Management Show usually inspire us to talk about the topics that we cover, long after the guests have left us. On today’s show, we’re sharing some of what we captured...
Podcast: Play in new window | DownloadSubscribe: RSS | MoreSummary: We’re talking about Realtor referral programs on The Property Management Show today, specifically, why they fail and what is required to make them successful. Vitaliy Merkulov from Renter, Inc. has...
One of Fourandhalf’s latest offerings is property management remarketing campaigns. But what exactly is Google remarketing? Why is it important for property managers? And what’s the risk for property managers that aren’t using remarketing campaigns? Maddie joins...
