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Facebook for Property Managers – Part 1: Defining Strategy and Business Purpose

by Marie Liamzon-Tepman | May 11, 2012 | Content Marketing, Facebook, Property Management Marketing, Social Media Marketing

So you got a Facebook Page for your Property Management company – now what? Firstly, you need to clearly define the purpose and strategy of your Facebook presence. Here at Fourandhalf we firmly believe that the main purpose and definition of a Property Management...

Why Should Property Managers Blog Series: Interview with Andrew Dougill, Tampa Property Management

by Marie Liamzon-Tepman | Mar 18, 2012 | Social Media Marketing

To continue our series on why property managers should blog, I jumped onto an airplane and headed to Tampa, Florida to knock on the door of a property manager called Andrew Dougill. Andrew is a President of Hoffman Realty, which he owns along with his wife, MaryAnn....

Why Should Property Managers Have a Blog?

by Marie Liamzon-Tepman | Feb 18, 2012 | Content Marketing, SEO, Social Media Marketing

You have thought about it, haven’t you? Perhaps it is in the back of your mind, nagging at you. Maybe you are hoping that this social media thing will go away, dissipate for good in few years. Maybe you want to blog, but can’t find a suitable topic or...

Here at Fourandhalf We Brew Social Media Property Manager’s Blend

by Marie Liamzon-Tepman | Feb 11, 2012 | Social Media Marketing

With thousands of Social Medial tools out there, it is easy to get overwhelmed, yet the cost of staying on the sidelines is too great. Every day you are not engaging your customers, someone else is. It takes time and effort to design, implement and maintain meaningful...

Who Was the First Property Manager to Use Social Media on the Planet? Jessica Hickok and Paul Dizmang, of course!

by Marie Liamzon-Tepman | Jan 30, 2012 | Social Media Marketing

Dizmang Associates started using Social Media in early 2006! To put that in perspective, in early 2006, Facebook was still in a dorm. A few days ago, I had the opportunity to interview Jessica and Paul on Skype. I dared not to cut any of it (well, maybe just few of my...

Interview with Keith Becker, President of California NARPM Association and Owner of Dede’s Rentals

by Marie Liamzon-Tepman | Jan 25, 2012 | NARPM, Social Media Marketing

Recently, I had the opportunity to sit down with Keith Becker, the President of CALNARPM (California Chapter of National Association of Residential Property Managers). We spoke about the implications of social media on property management industry.  (Edited excerpts)...
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