Get More Owner Referrals to Grow Your Property Management Business

How to Get More Owner Referrals to Grow Your Property Management Business

Take a step back from your property management company for one second.

What’s one of your biggest business assets?

Our answer? Happy customers. When you are looking to grow your business, look to the customers you already have. That’s because these happy customers are currently helping you maintain your business, AND they can also have a huge impact on the future growth of your company.

Not sure how happy customers can drive business growth? Two words: owner referrals. But there is more to it than it seems.

In today’s blog, we’ll explore three specific things you can do to get more owner referrals, which will then help grow your property management business.

Showcase Referral Programs on Your Property Management Website

Your website is the centerpiece of your marketing campaign. You drive web traffic there, and then you provide people with information they need.

What better place than your website to showcase your referral program?

Remember – your referral program doesn’t just have to be for agents. Open it up to your happy customers as well. Provide convenient opportunities for your customers to refer their friends. Some small businesses find success by creating social media “share” buttons with auto-filled text. Prompt your customers to talk about you online, and make it as easy as possible for your website visitors to spread the word to their social media network.

Get Owner Referrals from Happy Customers

If people are having a good experience with you, take the time to develop that relationship. Give them a reason to talk about you. This goes for both owners and tenants. Tenants may not have rental properties on their own, but they may know someone in their network who does.

Consider whether providing an incentive for referrals is the right move for your business. Many small businesses thrive with an incentivized referral program. Let your happy customers know that if they bring their friends to do business with you, they will be rewarded.

Referral leads tend to be “warmer” and have higher closing ratios because of the personal connection and implied endorsement. You may also find that referred customers tend to be more loyal than customers whose network is not also doing business with you. Whether or not you decide to give a reward for referrals, always thank your customer for referring a friend to underscore the personal connection that you are building.

Get Owner Referrals from Vendors

This is often overlooked, but it’s very important to develop relationships with your vendors. We’ve covered this in depth in a previous blog called How to Get Vendors to Grow Your Owner Portfolio, so if you haven’t seen it yet, we suggest you check it out.

If you take care of your vendors, they’ll take care of you. Think about all the work you provide to your vendors. They’ll be happy to return the favor and bring in some new business for you. After all, more business for you leads to more business with them. They work in properties for landlords and owners every day; make sure they know how much you’ll appreciate any referrals.

Your To-Do List

  • If you have a referral program in place, showcase it. Make sure people know about it.
  • If you don’t have one, this is a great time to think about it, build it, and put it to work for your company.

Contact us at Fourandhalf with any questions about referrals or internet marketing for property management companies. We have more great ideas for you.

Danny Morris

About Danny Morris

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book. When it was time to unpack, he returned to Australia to complete his journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

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Alex Osenenko
President and CEO

Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of Fourandhalf.com and is serving his 5th year on the Board of Directors for CALNARPM.

After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Fourandhalf.com. Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.

Alex is a graduate of San Francisco State University with an Electronic Commerce Systems Degree. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex serves on the Board of Directors of CALNARPM (California Chapter of National Association of Residential Property Managers) and hosts a Podcast “The Property Management Show“, available on iTunes.

 

John Bykowski
Chief Operating Officer

After graduating from the University of Michigan with a film degree, John proceeded to do everything but. During his career, John has specialized in operations and has developed processes for small companies in diverse industries, such as bleeding-edge marketing technology, social networking, trade shows and exhibitions, and cloud software. John and Alex had worked together previously, and when he needed someone to help take Fourandhalf to the next level and beyond, Alex brought in John as his first employee, and later, business partner.

In addition, now that he’s using his film school know-how to help property managers look their best in their blogs, his mom no longer feels his degree was a complete waste of time.

Danny Morris
Director of Account Management

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book.

When it was time to unpack, he returned to Australia to complete his Journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

Marina Osenenko
Product Manager

Marina draws upon her real estate, business operations and customer service expertise for Fourandhalf. Her favorite part of being with Fourandhalf is the opportunity she has to really get to know our clients, build professional customer relationships and truly be part of a team that assists in their success.

Her time away from work is happily spent watching her children grow up and attempting to keep up with them! Any spare moments beyond nurturing her children are filled with hiking, spending time with friends, exploring the Bay Area and squeezing in a non G-rated movie every now and then.

Marie Liamzon
Product and Marketing Manager

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change.

Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

Kyle McLean
Customer Success

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter.

After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

Karen Wyle
Account Manager

Originally from the Philadelphia area, Karen moved eight times in seventeen years all over the East Coast and to the Midwest before settling here in Northern California six years ago. She is an alumna of Brandeis University with a BA in American Studies and earned a MBA in Marketing Management from Indiana University in Bloomington. Karen’s business career has been well-rounded, with experience including advertising, direct marketing, corporate retail, product management, new product development, and new customer generation. Beyond an office setting, she has been thrilled to volunteer her time giving back to the community with KPMG’s Family for Literacy, at her daughter’s school, and as a Girl Scout Troop Leader. Karen enjoys music, good food, traveling to new places, completing jigsaw puzzles, meeting people and making connections.

Karen became a part of Fourandhalf’s Account Management team in 2016, relaunching her marketing management career after a pause to raise her family. She is excited to rejoin the business world and to work with such a strong marketing management team.

Paige
Account Management

Paige graduated from Chico State University with a degree in Journalism. Her favorite part of working at Fourandhalf is helping clients create and produce educational blog content to grow their business. She is an avid sushi enthusiast who enjoys riding her bike and watching college football and in her free time.

Nissim Boozaglo
Conversion Designer

After working as a Radioshack store manager, Nissim decided to change his career path and pursue his passion for music production by getting his B.A.S. from Expression College for the Digital Arts. Nissim has a beautiful 8-year-old girl and loves cooking delicious homemade food and going camping with her! At Fourandhalf, Nissim is responsible for the implementation of the clients’ Landing Pages and Google Adwords campaigns.

Michael Lushington
Director of Technology

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