Educational video blogs on relevant topics will get the attention of landlords and investors quickly, enabling you to position yourself as an expert and a potential solution to problems. Not to mention, content marketing can have a large impact on your property management business. Today we’re going over two big reasons why property managers don’t publish content. This is the time of year to film blogs right before the summertime activity hits. Don’t hold off any longer, there are properties to acquire.
It Takes Time to Build Content
Who has the time? You might be worried that there are not enough hours in the day to create and publish content. You have to film, research keywords, upload your videos and blogs and then publish them (see our guide on how to setup your own blog filming process). The process does take time, but it can be one of those necessities like planning a wedding – the end result is great! Consider this statistic: small businesses that blog get 126% more lead growth than small businesses that do not blog.* When you worry about investing your time, think about how much time you’ll save when your blogs are published and doing the sales work for you. An hour’s work will continue to pay off for years, 24/7.
Trust Your Knowledge – You are the Expert
We get it, you are attaching your name to an article that will get published online. It’s going to represent you and your company, so you want to make sure everything is perfect.
Be confident, you have done this for years. Chances are, most of the topics that you cover, you have been answering for some time now. Useful always beats amazing when it comes to answers that investors, landlords, and homeowners are searching for.
You can take your time with content and build it up before you publish anything. But remember that Google, YouTube and other platforms won’t wait. The faster you get this going to post content, the faster you’ll get landlords viewing your material and contacting you.
We’ve helped hundreds of property management companies around the nation with content marketing. If you have any questions please contact us at Fourandhalf – Property Management Internet Marketing.