How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

What’s the difference between organic results vs paid ads vs local listings? Let’s follow up on the Fourandhalf blog Daniel presented last week, where he discussed SERPs (Search Engine Results Pages) and why they’re important for your property management...
Anatomy of a Search Engine Results Page (SERP)

Anatomy of a Search Engine Results Page (SERP)

Do you know what a Search Engine Results Page (SERP) is, and what it means for your property management company? It’s quite likely you’ve already seen it on your mobile device or your desktop. Most SERPs will be ordered like this: First three pay-per-click...
How Will The Latest Google Updates Affect Property Management Marketing?

How Will The Latest Google Updates Affect Property Management Marketing?

How familiar are you with Google’s 2020 updates? Not too long ago, Google announced some big changes to its algorithm. If you’re wondering what these changes mean for your property management marketing, we have some good information for you today. Google’s 2020...
How Property Managers Can Avoid Data Analysis Paralysis

How Property Managers Can Avoid Data Analysis Paralysis

Feeling overwhelmed by property management marketing data analysis? It’s a mouthful. There are literally hundreds of data analysis reporting tools designed to help you get smarter about your property management business and how it’s performing. All of them say...
SEO Spam Emails: What Property Managers Should Look For

SEO Spam Emails: What Property Managers Should Look For

Before we could get John’s recent blog about property management websites posted, we were reminded of a question that our clients ask us all the time: what’s with those weird emails from random companies about SEO? Are these property management SEO spam emails?...
If Your Property Management Website Was an Employee, Would You Fire It?

If Your Property Management Website Was an Employee, Would You Fire It?

When you think about building a website for property management, what do you want it to accomplish? And once it’s up and running, how do you tell if it’s doing its job? Your property management website works for you, so it’s reasonable to take a moment and...