by Marie Liamzon-Tepman | Mar 19, 2026 | Property Management Industry, Property Management Marketing, Running a Property Management Company, Sales, Technology
The property management industry continues to expand, with the global market now valued at well over $100 billion and projected to grow steadily through the rest of the decade. Demand for professional management is rising as rental ownership becomes more complex, more...
by Marie Liamzon-Tepman | Jan 21, 2026 | Getting Found, How-tos, Lead Nurturing, Marketing Best Practices, Property Management Business Tips, Property Management Education, Property Management Growth, Property Management Marketing, Running a Property Management Company, Sales, Starting a Property Management Company
Referrals remain one of the most effective ways for property management companies to grow their owner portfolios. In fact, referral-based owner leads often convert faster, trust you sooner, and stay longer than leads from almost any other source. On a past episode of...
by Marie Liamzon-Tepman | Dec 3, 2024 | Sales
Converting leads into loyal clients hinges on having an effective lead follow-up strategy. Without one, even the best marketing techniques to generate leads—whether through social media, pay-per-click ads, or search engine optimization—can fall flat, simply becoming...
by Madison Lushington | Sep 18, 2024 | Property Management Websites, Sales
ROI calculators are the trendy new thing in property management websites. You might have come across a competitor’s website featuring a sleek new calculator and found yourself wondering if you should invest in one as well. At Fourandhalf, we specialize in...
by Marie Liamzon-Tepman | Aug 22, 2024 | Fourandhalf, How-tos, Property Management Industry, Property Management Marketing, Running a Property Management Company, Sales
There are many different factors at play when choosing the best property management software for your company: your growth plans, how your company is structured, and what types of properties you manage. With numerous options available, it’s important to find...
by Brittany Stephens and Marie Liamzon-Tepman | Jun 4, 2024 | Digital Marketing, Landing Pages, Marketing Best Practices, Property Management Marketing, Property Management Websites, Sales
Summary Landing pages for property managers serve a specific purpose: to convert leads by guiding owner prospects to take a clear, desired action, like filling out a contact form or making a call. Unlike a homepage, which serves many audiences, landing pages are...
