by Danny Morris | Apr 28, 2026 | How-tos, Running a Property Management Company, Sales, Starting a Property Management Company
Take a step back from your property management company for a moment. What is one of your most overlooked and valuable growth assets? It is not your website. It is not your ads. It is not even your pricing. It is your existing customers. Happy owners, tenants, and...
by Marie Liamzon-Tepman | Mar 19, 2026 | Property Management Industry, Property Management Marketing, Running a Property Management Company, Sales, Technology
The property management industry continues to expand, with the global market now valued at well over $100 billion and projected to grow steadily through the rest of the decade. Demand for professional management is rising as rental ownership becomes more complex,...
by Marie Liamzon-Tepman | Jan 21, 2026 | Getting Found, How-tos, Lead Nurturing, Marketing Best Practices, Property Management Business Tips, Property Management Education, Property Management Growth, Property Management Marketing, Running a Property Management Company, Sales, Starting a Property Management Company
Referrals remain one of the most effective ways for property management companies to grow their owner portfolios. In fact, referral-based owner leads often convert faster, trust you sooner, and stay longer than leads from almost any other source. On a past episode of...
by Marie Liamzon-Tepman | Dec 3, 2024 | Sales
Converting leads into loyal clients hinges on having an effective lead follow-up strategy. Without one, even the best marketing techniques to generate leads—whether through social media, pay-per-click ads, or search engine optimization—can fall flat, simply becoming...
by Madison Lushington | Sep 18, 2024 | Property Management Websites, Sales
ROI calculators are the trendy new thing in property management websites. You might have come across a competitor’s website featuring a sleek new calculator and found yourself wondering if you should invest in one as well. At Fourandhalf, we specialize in...
by Marie Liamzon-Tepman | Aug 22, 2024 | Fourandhalf, How-tos, Property Management Industry, Property Management Marketing, Running a Property Management Company, Sales
There are many different factors at play when choosing the best property management software for your company: your growth plans, how your company is structured, and what types of properties you manage. With numerous options available, it’s important to find...
