by Marie Liamzon-Tepman | Feb 26, 2025 | Marketing Best Practices, Property Management Marketing
What can happen in a decade? A lot. This week marks my 10-year anniversary — a full decade — of working in property management marketing. As I reflect on the past 10 years, I am amazed at how much has changed in the digital marketing landscape. From social...
by Marie Liamzon-Tepman | Oct 10, 2024 | Content Marketing, Property Management Marketing
Video has cemented itself as a dominant force in marketing. Since our original blog on this topic in 2017, platforms like TikTok, YouTube, and Instagram Reels have significantly influenced user behavior and reshaped how people consume information using video...
by Marie Liamzon-Tepman | Sep 11, 2024 | Facebook, Marketing Best Practices, Property Management Marketing, Social Media Marketing
Among the various social media platforms available, Facebook stands out as a powerful space where property management companies can build their brand, showcase their expertise, and engage with their audience on a more personal level. But with so many potential types...
by Madison Lushington | Aug 28, 2024 | Bing Ads, Digital Marketing, Fourandhalf, Getting Found, Google Ads, Key Performance Indicators, Marketing Best Practices, Property Management Growth, Property Management Marketing, Remarketing, SEO
Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click...
by Brittany Stephens and Marie Liamzon-Tepman | Aug 28, 2024 | FAQ, Hints and Tips, Marketing Best Practices, Property Management Business Tips, Property Management Industry, Property Management Marketing, Property Management Websites, SEO, Starting a Property Management Company
If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property management, or...
by Marie Liamzon-Tepman | Aug 22, 2024 | Fourandhalf, How-tos, Property Management Industry, Property Management Marketing, Running a Property Management Company, Sales
There are many different factors at play when choosing the best property management software for your company: your growth plans, how your company is structured, and what types of properties you manage. With numerous options available, it’s important to find...
