by Brittany Stephens and Marie Liamzon-Tepman | Jan 18, 2018 | Bing Ads, Content Marketing, Digital Marketing, Facebook, FAQ, Getting Found, Google Ads, Landing Pages, Local Search, Marketing Best Practices, Property Management Growth, Property Management Marketing
Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...
by Marie Liamzon-Tepman | Aug 2, 2017 | Competition, Content Marketing, Digital Marketing, Getting Found, Landing Pages, Local Search, Marketing Best Practices, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
We get asked this question often from our clients: “Can we direct our advertising traffic to our website?” Our answer? It’s more advantageous for your company to send your hard-earned online advertising traffic to a landing page that is optimized for...
by Marie Liamzon-Tepman | Jun 21, 2017 | Landing Pages, Marketing Best Practices, Owner Education, Property Management Business Tips, Property Management Marketing, Property Management Websites
Websites on the Internet have an average conversion rate of two percent. What does that mean? It means that 98 percent of website visitors are not doing what you want them to do – like filling out a form on your website to learn more about your property...
by Marie Liamzon-Tepman | Mar 15, 2016 | Bing Ads, Content Marketing, Digital Marketing, Google Ads, How-tos, Marketing Best Practices, Marketing Budget, Property Management Marketing
Google Ads can be a complex beast, but one thing you have absolute control over is your monthly budget, which can be a fairly simple process to calculate. With this method you will be certain on the exact budget you will need to compete when it comes to Google Ads for...
by Brittany Stephens and Marie Liamzon-Tepman | Feb 10, 2016 | Digital Marketing, FAQ, Getting Found, Google Ads, Local Search, Marketing Best Practices, Property Management Marketing
Is your property management company on autopilot when it comes to advertising in the Yellow Pages? A long term client of ours recently took a look at what he was spending on Yellow Pages advertising. When he saw the monthly cost that he was paying, it blew him away....
by Marie Liamzon-Tepman | Dec 16, 2015 | Bing Ads, Competition, Content Marketing, Digital Marketing, FAQ, Getting Found, Google Ads, Hints and Tips, Marketing Best Practices, Marketing Budget, Property Management Business Tips, Property Management Marketing
You always want to rank number one for organic, but for AdWords the choice isn’t as clear. Google is the most popular search site, so it’s human nature that you’d want to be ranked at the top of AdWords results. However, getting that top spot costs more money,...
