How Will The Latest Google Updates Affect Property Management Marketing?

How Will The Latest Google Updates Affect Property Management Marketing?

by | Jan 30, 2020 | Content Marketing, Digital Marketing, Getting Found, Google Ads, Local Search, Marketing Best Practices, Property Management Marketing, Property Management Websites, SEO, Trends

How familiar are you with Google’s 2020 updates? Not too long ago, Google announced some big changes to its algorithm. If you’re wondering what these changes mean for your property management marketing, we have some good information for you today. Google’s 2020...
Creative Ways to Get More Out of Your Marketing Budget

Creative Ways to Get More Out of Your Marketing Budget

by | Dec 19, 2019 | Content Marketing, FAQ, Getting Found, Hints and Tips, How-tos, Marketing Best Practices, Marketing Budget, Property Management Business Tips, Property Management Growth, Property Management Marketing, Running a Property Management Company

How big is your property management marketing budget? Whether it’s big or small, wouldn’t it be nice to stretch that budget a little bit? Today, we want to talk about some creative ways to get more out of the marketing dollars you’re spending to grow your property...
Inbound vs. Outbound Property Management Marketing: Which One Is Better?

Inbound vs. Outbound Property Management Marketing: Which One Is Better?

by | Oct 10, 2019 | Getting Found, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Running a Property Management Company, Starting a Property Management Company

Wondering whether your property management company should be implementing inbound or outbound marketing? Not sure what the difference is? Never fear, Brittany clears it all up for you in this week’s Fourandhalf blog. It’s more than marketing magic; it’s a strategic...
Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

by | Aug 29, 2019 | Competition, Content Marketing, Digital Marketing, FAQ, Getting Found, Google Ads, How-tos, Marketing Best Practices, Marketing Budget, Property Management Business Tips, Property Management Marketing, Technology, Trends

After watching our blog on rethinking paid advertising for property managers, do you have questions about Google Ads? We know that some property managers feel Google Ads is getting more expensive. If that’s you, you’re not alone. Today, we’re talking about why...
Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

by | Aug 15, 2019 | Bing Ads, Competition, Content Marketing, Digital Marketing, Facebook, Getting Found, Google Ads, Hints and Tips, Marketing Best Practices, Property Management Marketing, Social Media Marketing, Technology

When people think about paid advertising for property managers, otherwise known as online advertising, the first thing that comes to mind is Google AdWords (now Google Ads), and sometimes the term PPC or Pay Per Click comes up. But is this all there is to online...