Inbound vs. Outbound Property Management Marketing: Which One Is Better?

Inbound vs. Outbound Property Management Marketing: Which One Is Better?

by | Oct 10, 2019 | Getting Found, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Running a Property Management Company, Starting a Property Management Company

Wondering whether your property management company should be implementing inbound or outbound marketing? Not sure what the difference is? Never fear, Brittany clears it all up for you in this week’s Fourandhalf blog. It’s more than marketing magic; it’s a strategic...
Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

by | Aug 29, 2019 | Competition, Content Marketing, Digital Marketing, FAQ, Getting Found, Google Ads, How-tos, Marketing Best Practices, Marketing Budget, Property Management Business Tips, Property Management Marketing, Technology, Trends

After watching our blog on rethinking paid advertising for property managers, do you have questions about Google Ads? We know that some property managers feel Google Ads is getting more expensive. If that’s you, you’re not alone. Today, we’re talking about why...
Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

Paid Ads Part 1: Rethinking Paid Advertising for Property Managers

by | Aug 15, 2019 | Bing Ads, Competition, Content Marketing, Digital Marketing, Facebook, Getting Found, Google Ads, Hints and Tips, Marketing Best Practices, Property Management Marketing, Social Media Marketing, Technology

When people think about paid advertising for property managers, otherwise known as online advertising, the first thing that comes to mind is Google AdWords (now Google Ads), and sometimes the term PPC or Pay Per Click comes up. But is this all there is to online...
Deep Dive into Data-Driven Direct Marketing for Property Management Companies

Deep Dive into Data-Driven Direct Marketing for Property Management Companies

by | Jul 25, 2019 | Competition, Fourandhalf, Getting Found, Interview, Lead Nurturing, Property Management Marketing, Technology, The Property Management Show Podcast, Trends

Podcast: Play in new window | DownloadSubscribe: RSS | MoreDirect mail marketing for property management is making a comeback, and we have asked Brian Pavek from SmartZip to join us on the podcast to discuss the role data plays in this space. Over the past several...
How Property Managers Can use Social Media Marketing to Find New Landlords – Part 2

How Property Managers Can use Social Media Marketing to Find New Landlords – Part 2

by | Apr 24, 2019 | Getting Found, Owner Education, Property Management Education, Property Management Marketing, Social Media Marketing

ICYMI: Check out part one of our social media marketing blog. Social media marketing is an important tool for property management companies, especially when it comes to finding new landlords. We’re talking about four specific social media platforms: Facebook LinkedIn...