Growing your property management business requires that you use several different marketing strategies. If you put all of your marketing dollars in one basket, you’ll reach the same potential audience over and over again, leaving a large number of prospective...
Summary: Facebook’s updates in August 2020 provide more opportunities to property managers to engage with their community, generate trust, and build their network. Key Takeaways: Posts & comments in Facebook Groups have more newsfeed visibility than Page posts...
What’s your plan for property management branding during a crisis? Branding your property management company and marketing your services in a time of crisis requires a sense of who your audience is and what they may be going through. All of us at Fourandhalf are...
When people think about paid advertising for property managers, otherwise known as online advertising, the first thing that comes to mind is Google AdWords (now Google Ads), and sometimes the term PPC or Pay Per Click comes up. But is this all there is to online...
Why Create Property Management Video Blogs? We have worked with hundreds of property management companies over the years, and we’re always encouraging them to create content that can help them grow their business. Usually, this includes a property management video...
ICYMI: Check out part one of our social media marketing blog. Social media marketing is an important tool for property management companies, especially when it comes to finding new landlords. We’re talking about four specific social media platforms: Facebook LinkedIn...
