by Brittany Stephens and Marie Liamzon-Tepman | Sep 10, 2012 | Property Management Marketing, Social Media Marketing
Fourandhalf works with Property Management companies to help with Social Media and Internet Marketing, and one of the questions we often get is: “Why do I need to be actively posting on Facebook and Twitter?” In addition to the obvious benefit – the...
by Brittany Stephens and Marie Liamzon-Tepman | Jul 3, 2012 | Content Marketing
The sound in your video blog is arguably more important than the visuals. Unfortunately, the manufacturers of inexpensive video cameras are quick to skimp when it comes to sound. Most cameras only have a tiny omnidirectional microphone that hears the operator better...
by Brittany Stephens and Marie Liamzon-Tepman | Jun 19, 2012 | Content Marketing
As everyone in the real estate industry knows, it’s location, location, location. It’s almost as important for video blogs. As our desired outcome is a professional, not perfect, blog, we’re not looking to set up a little studio; but your surroundings on camera can...
by Marie Liamzon-Tepman | Jun 13, 2012 | Content Marketing, Sales
During my 2+ year tenure at Appfolio, Inc, property management software company, I’ve done multiple property management educational workshops; and through multiple surveys with Property Managers found that most property management company owners spend less then...
by Brittany Stephens and Marie Liamzon-Tepman | Jun 12, 2012 | Content Marketing
As we’re most likely not filming anything that’s going to end up an TV or in the movies, our choice of equipment can be very basic. You may already have some of what you need to get started. The basics are a camera and a tripod. Unless you’re a...
by Brittany Stephens and Marie Liamzon-Tepman | Jun 5, 2012 | Content Marketing
Alex and I decided to help out our property manager friends by sharing our “expertise” on the making of video blogs. Some people are natural bloggers, unafraid on camera, and maybe a budding Steven Spielberg, but most of us need a little handholding or advice before...
