by Marie Liamzon-Tepman | Nov 15, 2012 | Content Marketing, Property Management Industry
Deciding to take your Property Management company on an Inbound Marketing campaign (this is what a well-developed, educational blog is called) must be well justified, as it does take time and effort. In our previous articles we’ve discussed how Inbound Marketing...
by Brittany Stephens and Marie Liamzon-Tepman | Sep 25, 2012 | Property Management Marketing, Social Media Marketing
At the National Association of Residential Property Managers (NARPM) conference in Florida last week, FourandHalf’s Alex Osenenko spent some time with Andrew Dougill, of Hoffman Realty, a Tampa property management and real estate company. They took time out from...
by Brittany Stephens and Marie Liamzon-Tepman | Sep 10, 2012 | Property Management Marketing, Social Media Marketing
Fourandhalf works with Property Management companies to help with Social Media and Internet Marketing, and one of the questions we often get is: “Why do I need to be actively posting on Facebook and Twitter?” In addition to the obvious benefit – the...
by Brittany Stephens and Marie Liamzon-Tepman | Jul 3, 2012 | Content Marketing
The sound in your video blog is arguably more important than the visuals. Unfortunately, the manufacturers of inexpensive video cameras are quick to skimp when it comes to sound. Most cameras only have a tiny omnidirectional microphone that hears the operator better...
by Brittany Stephens and Marie Liamzon-Tepman | Jun 19, 2012 | Content Marketing
As everyone in the real estate industry knows, it’s location, location, location. It’s almost as important for video blogs. As our desired outcome is a professional, not perfect, blog, we’re not looking to set up a little studio; but your surroundings on camera can...
by Marie Liamzon-Tepman | Jun 13, 2012 | Content Marketing, Sales
During my 2+ year tenure at Appfolio, Inc, property management software company, I’ve done multiple property management educational workshops; and through multiple surveys with Property Managers found that most property management company owners spend less then...
