by Brittany Stephens and Marie Liamzon-Tepman | Jan 18, 2018 | Bing Ads, Content Marketing, Digital Marketing, Facebook, FAQ, Getting Found, Google Ads, Landing Pages, Local Search, Marketing Best Practices, Property Management Growth, Property Management Marketing
Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...
by Marie Liamzon-Tepman | Aug 2, 2017 | Competition, Content Marketing, Digital Marketing, Getting Found, Landing Pages, Local Search, Marketing Best Practices, Property Management Growth, Property Management Marketing, Property Management Websites, SEO
We get asked this question often from our clients: “Can we direct our advertising traffic to our website?” Our answer? It’s more advantageous for your company to send your hard-earned online advertising traffic to a landing page that is optimized for...
by Marie Liamzon-Tepman | Jun 21, 2017 | Landing Pages, Marketing Best Practices, Owner Education, Property Management Business Tips, Property Management Marketing, Property Management Websites
Websites on the Internet have an average conversion rate of two percent. What does that mean? It means that 98 percent of website visitors are not doing what you want them to do – like filling out a form on your website to learn more about your property...
by Marie Liamzon-Tepman | Aug 5, 2015 | Bing Ads, Competition, Content Marketing, Digital Marketing, Getting Found, Google Ads, Hints and Tips, Landing Pages, Marketing Best Practices, Property Management Business Tips, Property Management Marketing
Property management companies can face a number of problems when they are running their own AdWords campaigns. Today, we are talking about some of those challenges. Tenant Versus Owner Searches One of the biggest challenges for property managers is that most of the...
by Marie Liamzon-Tepman | Jul 23, 2015 | Content Marketing, Digital Marketing, Google Ads, Landing Pages, Local Search, Marketing Best Practices, Marketing Budget, Property Management Marketing, Reputation
Today, we are sharing four easy, non-technical things you can do to get more property management leads from your Google Ads campaign. These tips will also help you get more leads outside of running the actual campaign. Online Reputation Try putting yourself in a...
by Marie Liamzon-Tepman | Jun 4, 2014 | Getting Found, Hints and Tips, Landing Pages, Marketing Best Practices, Property Management Education, Property Management Marketing, Property Management Websites, Reputation, Reviews, SEO
Updated July 14th, 2022 SEO is a term that’s bandied about when we talk about marketing your property management company. It’s an acronym that touches every industry that advertises its services or tries to get attention online. What does it mean and are you doing...
