What’s the purpose of your landing page? Landing pages for property managers are different than website pages. They are out there on their own – serving a specific purpose and leading visitors to the desired action you’re hoping for, whether it’s a...
At Fourandhalf, we work with hundreds of property managers to help them increase the online presence of their property management company and one question we’re frequently asked is: “Should I have a pricing page on my property management website?”...
Congrats, you’ve got a marketing plan in place! Now it’s time to execute and bring your marketing campaign and strategies to life. One crucial component of your marketing strategy is your call to action (CTA). It’s the part of your marketing message...
Property management is a highly competitive industry, and staying ahead of the competition is necessary for success. One effective tool that property managers can use to drive traffic and generate leads is Google Ads. With Google Ads property managers can target...
We hope you had a wonderful holiday, and we also hope you’re ready to get back to the grind so you can catch more owner leads. Have you considered using an AdWords campaign as part of your marketing plans in 2019? AdWords is a great way to start generating owner...
The best way to run a successful AdWords campaign is to make sure your ad and your landing page provide the most relevant information to your users. Specific and targeted messaging provides useful information to your visitors, and brings in the ROI you expect from...
