How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

What’s the difference between organic results vs paid ads vs local listings? Let’s follow up on the Fourandhalf blog Daniel presented last week, where he discussed SERPs (Search Engine Results Pages) and why they’re important for your property management...
How Will The Latest Google Updates Affect Property Management Marketing?

How Will The Latest Google Updates Affect Property Management Marketing?

How familiar are you with Google’s 2020 updates? Not too long ago, Google announced some big changes to its algorithm. If you’re wondering what these changes mean for your property management marketing, we have some good information for you today. Google’s 2020...
How Property Managers Can Avoid Data Analysis Paralysis

How Property Managers Can Avoid Data Analysis Paralysis

Feeling overwhelmed by property management marketing data analysis? It’s a mouthful. There are literally hundreds of data analysis reporting tools designed to help you get smarter about your property management business and how it’s performing. All of them say...
Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It

After watching our blog on rethinking paid advertising for property managers, do you have questions about Google Ads? We know that some property managers feel Google Ads is getting more expensive. If that’s you, you’re not alone. Today, we’re talking about why...