by Brittany Stephens and Marie Liamzon-Tepman | Mar 12, 2025 | Content Marketing, Digital Marketing, Getting Found, Local Search, Marketing Best Practices, Property Management Marketing, Property Management Websites, SEO, Technology, Trends
Do you know what a Search Engine Results Page (SERP) is and how it impacts your property management company’s online visibility? If you’ve ever searched for something on Google—whether on your desktop or mobile—you’ve seen a SERP in action. But understanding its...
by Marie Liamzon-Tepman | Sep 11, 2024 | Facebook, Marketing Best Practices, Property Management Marketing, Social Media Marketing
Among the various social media platforms available, Facebook stands out as a powerful space where property management companies can build their brand, showcase their expertise, and engage with their audience on a more personal level. But with so many potential types...
by Madison Lushington | Aug 28, 2024 | Bing Ads, Digital Marketing, Fourandhalf, Getting Found, Google Ads, Key Performance Indicators, Marketing Best Practices, Property Management Growth, Property Management Marketing, Remarketing, SEO
Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click...
by Brittany Stephens and Marie Liamzon-Tepman | Jun 4, 2024 | Digital Marketing, Landing Pages, Marketing Best Practices, Property Management Marketing, Property Management Websites, Sales
Summary Landing pages for property managers serve a specific purpose: to convert leads by guiding owner prospects to take a clear, desired action, like filling out a contact form or making a call. Unlike a homepage, which serves many audiences, landing pages are...
by Madison Lushington | Jan 17, 2024 | Google Ads, Marketing Best Practices, Property Management Marketing, SEO
In the ever-evolving world of digital marketing, property management companies often find themselves questioning the impact of Google Ads traffic on their Search Engine Optimization (SEO) efforts. It’s a common inquiry, considering that these two streams of...
by Brittany Stephens and Marie Liamzon-Tepman | Nov 30, 2023 | Competition, Content Marketing, Digital Marketing, Google Ads, Marketing Best Practices, Marketing Budget, Property Management Marketing
Today we are addressing something that we hear from a lot of property managers when we talk about marketing strategy: ” Property management Google Ads is a waste of money.” A lot of you tell us that Google Ads, formally known as Google Adwords, is a waste...
