How Can Newsletters Help My Property Management Business? | Fourandhalf - Internet Marketing for Property Management Companies

How Can Newsletters Help My Property Management Business?

Before the relatives arrive for the holiday festivities, let’s talk newsletters.

If you’re not sending out a newsletter, you’re not getting in front of clients and prospects as often as you could.

Today, we have some things for you to think about while you’re reaching for that second slice of pie.

What a Newsletter Can Do

The first thing to think about is what you want to accomplish with your newsletter. Your goals will help you determine the kind of content you want in your newsletter. Are you trying to attract investors to your company? You can provide industry-specific information that investors want to read about. Are you trying to stay on the forefront of your current clients’ minds so that you can increase client retention? You may want to write updates about your company that your current clients will appreciate. You’ll also need to think about whether your newsletter will be tenant-focused or owner-focused.

Maybe you want to do both, which is also fine.

Figuring Out Your Frequency

Once you know what you want your newsletter to do for you, think about the frequency. Maybe you’ll want to send it out monthly – or perhaps quarterly will work better for you and your team.

After you have a schedule in place, consider how you’ll make it happen. There are some great email marketing providers you can use to schedule your newsletters. Find someone in the company to write up newsletter content on a regular basis.

Or, do it yourself. It doesn’t have to be Pulitzer-worthy prose. It just has to communicate.

Signup Forms on Your Website

Next, make sure you have a signup form on your website. This makes it easy and convenient for prospects to learn more about your company before they even speak to you. It is a great excuse for a new lead to give you their contact information. Plus your owners can opt to hear from you on a consistent basis through your newsletter, which lets you continue to build that connection and trust level in a fraction of the time it would take your property managers to check in with each of your subscribers individually.

Banging Out the Benefits

There are a few great benefits of owner newsletters.

  1. It’s a great way to get referrals from existing owners. They will want to share the value they get from your content with their friends who can also benefit.
  2. You’re getting prospects involved with your company, and demonstrating your knowledge with engaging content.
  3. It’s a great way to touch base with prospects who would have otherwise dropped out of your marketing funnel. You may have prospects who have stopped returning your calls but are still reading your newsletter. They aren’t ready to sign an agreement now, but your newsletter still holds their attention. Nurturing those prospects keeps them in your funnel, and some of them will become clients later.

There are plenty of reasons why a prospect would not be ready to sign up for your services now but will become a perfect candidate later. When that time comes, you want to be there, at the front of their minds and their inbox. Your newsletter will keep that relationship alive and position you to close those deals.

If you don’t have time to create content for your own newsletters, check out LandlordSource. They provide great material you can use to target both owners and tenants. If you need help building templates, adding a signup form on your website, or sending out newsletters to your clients, our team here at Fourandhalf can do all those for you.

Today and every day, we at Fourandhalf are grateful for our loyal subscribers and our customers. We encourage you to leave a comment below to share what you are thankful for this year, in the property management industry and beyond. With that, it’s time to break out the loose pants and have a happy Thanksgiving from the Fourandhalf team.

If you have any questions about newsletters, give us a call, and if you’re not on our mailing list, remember to scroll down to the bottom of this page, enter your email and hit ‘subscribe.’

Theresa Barnes

About Theresa Barnes

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Desired Growth (# of properties) :
Average Monthly Rent :
Annual Contract Value: $0
Customer Lifetime Value: $0
Estimated Annual Profit: $0
Estimated Lifetime Profit: $0
Estimated Portfolio Value Upon Sale: $0

How we got these numbers

• Annual Customer Value (8% of average rent multiplied by 12)
• Customer Lifetime Value (4 multiplied by ACV)
• Estimated Annual Profit (at 20% of ACV)
• Estimated Lifetime Profit (at 20% of LCV)
• Estimated Portfolio Value Upon Sale (1.2 times ACV)

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Alex Osenenko
President and CEO

Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of Fourandhalf.com and is serving his 5th year on the Board of Directors for CALNARPM.

After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Fourandhalf.com. Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.

Alex is a graduate of San Francisco State University with an Electronic Commerce Systems Degree. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex serves on the Board of Directors of CALNARPM (California Chapter of National Association of Residential Property Managers) and hosts a Podcast “The Property Management Show“, available on iTunes.

 

John Bykowski
Chief Operating Officer

After graduating from the University of Michigan with a film degree, John proceeded to do everything but. During his career, John has specialized in operations and has developed processes for small companies in diverse industries, such as bleeding-edge marketing technology, social networking, trade shows and exhibitions, and cloud software. John and Alex had worked together previously, and when he needed someone to help take Fourandhalf to the next level and beyond, Alex brought in John as his first employee, and later, business partner.

In addition, now that he’s using his film school know-how to help property managers look their best in their blogs, his mom no longer feels his degree was a complete waste of time.

Danny Morris
Director of Account Management

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book.

When it was time to unpack, he returned to Australia to complete his Journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

Marina Osenenko
Product Manager

Marina draws upon her real estate, business operations and customer service expertise for Fourandhalf. Her favorite part of being with Fourandhalf is the opportunity she has to really get to know our clients, build professional customer relationships and truly be part of a team that assists in their success.

Her time away from work is happily spent watching her children grow up and attempting to keep up with them! Any spare moments beyond nurturing her children are filled with hiking, spending time with friends, exploring the Bay Area and squeezing in a non G-rated movie every now and then.

Marie Liamzon
Product and Marketing Manager

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change.

Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

Kyle McLean
Customer Success

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter.

After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

Karen Wyle
Account Management

Originally from the Philadelphia area, Karen moved eight times in seventeen years all over the East Coast and to the Midwest before settling here in Northern California six years ago. She is an alumna of Brandeis University with a BA in American Studies and earned a MBA in Marketing Management from Indiana University in Bloomington. Karen’s business career has been well-rounded, with experience including advertising, direct marketing, corporate retail, product management, new product development, and new customer generation. Beyond an office setting, she has been thrilled to volunteer her time giving back to the community with KPMG’s Family for Literacy, at her daughter’s school, and as a Girl Scout Troop Leader. Karen enjoys music, good food, traveling to new places, completing jigsaw puzzles, meeting people and making connections.

Karen became a part of Fourandhalf’s Account Management team in 2016, relaunching her marketing management career after a pause to raise her family. She is excited to rejoin the business world and to work with such a strong marketing management team.

Paige DeRuyter
Account Management

Paige graduated from Chico State University with a degree in Journalism. Her favorite part of working at Fourandhalf is helping clients create and produce educational blog content to grow their business. She is an avid sushi enthusiast who enjoys riding her bike and watching college football and in her free time.

Nissim Boozaglo
Web Hosting Support

After working as a Radioshack store manager, Nissim decided to change his career path and pursue his passion for music production by getting his B.A.S. from Expression College for the Digital Arts. Nissim has a beautiful 8-year-old girl and loves cooking delicious homemade food and going camping with her! At Fourandhalf, Nissim is responsible for the implementation of the clients’ Landing Pages and Google Adwords campaigns.

Theresa Barnes
Campaign Director

Theresa Barnes was born and raised in the Bay Area and graduated with her Bachelors Degree in Communications Studies at San Francisco State University. She worked in aviation at a private FBO for 3 years, and other industries, before joining the Fourandhalf team. She finds a balance between being a young mother, work, and living a healthy lifestyle outside of work by staying as active as possible. She is dedicated to customer satisfaction and having a great work ethic.

Brittany Stephens
Campaign Director

Brittany recently moved to the Bay area after graduating from California State University Chico with a degree in Business Marketing. She is known for her excellent communication, customer service skills, and shameless nerdyness. Her passions include: music, tabasco, Lord of the Rings, and the Golden State Warriors.

Logan Jones
Business Development

After graduating from CSU Chico with a Degree in Business Marketing, Logan moved back to the East Bay and pursued a career in sales. With an attention to detail and a relentless drive, he strives to improve himself and his passions each day. When not at work Logan enjoys playing guitar and writing songs, and occasionally performing around the Bay Area. He is an avid sports fan keeping up with everything SF Giants, 49ers, Cal Bears, and Golden State Warriors.

Hope Lumbley
Account Management

Hope recently moved to the Bay Area after graduating from Chico State University with a degree in Journalism. She is coffee crazed, dog obsessed and hopes to visit all National Parks. One of the greatest times in her life was when she lived abroad in Costa Rica and hopes to travel more of Central America in the future. She feels blessed to work for a company who supports her love for travel and the need to learn more about what the world has to offer.

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