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Email Marketing Made Easy for Property Managers

Email Marketing Made Easy for Property Managers

by Marie Liamzon-Tepman | May 6, 2025 | Content Marketing, Email Marketing, Fourandhalf, Lead Nurturing, Property Management Marketing

Email marketing is one of the most powerful and cost-effective tools available to property managers looking to grow their business, nurture client relationships, and streamline communication. Whether you’re reaching out to current tenants, engaging prospective...
The Importance of Consistent Branding and Identity

The Importance of Consistent Branding and Identity

by Marie Liamzon-Tepman | Apr 1, 2025 | How-tos, Property Management Marketing

When you think about branding, does your property management company come to mind? Maybe you don’t consider yourself as having a brand at all—but here’s the truth: you do. Even if you haven’t intentionally crafted a distinctive brand identity, your company already...
10 Lessons from 10 Years in Digital Marketing: Insights for Property Managers and Small Businesses

10 Lessons from 10 Years in Digital Marketing: Insights for Property Managers and Small Businesses

by Marie Liamzon-Tepman | Feb 26, 2025 | Marketing Best Practices, Property Management Marketing

What can happen in a decade? A lot. This week marks my 10-year anniversary — a full decade — of working in property management marketing. As I reflect on the past 10 years, I am amazed at how much has changed in the digital marketing landscape. From social...
From Invisible to Irresistible: Grow Your Property Management Business by Getting Owners to Find, Like, and Hire You

From Invisible to Irresistible: Grow Your Property Management Business by Getting Owners to Find, Like, and Hire You

by Marie Liamzon-Tepman | Jan 30, 2025 | Interview, Property Management Growth, Reputation, Reviews

 If you’re struggling to attract new owner leads, collect positive reviews, or even show up on Google, you’re not alone. The property management industry is becoming increasingly competitive, and standing out requires a strategic approach to marketing. Here’s how to...
Residential Property Maintenance Metrics and Improving NOI (with Ray Hespen)

Residential Property Maintenance Metrics and Improving NOI (with Ray Hespen)

by Marie Liamzon-Tepman | Jan 22, 2025 | Interview, The Property Management Show Podcast

Podcast: Play in new window | DownloadSubscribe: RSS | MoreRay Hespen, who is a frequent flier on The Property Management Show, joined us again to discuss maintenance metrics and how measurement improves resident satisfaction and owner NOI. The last time he was on the...
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