4 Covert Signs Your Property Management Marketing Needs An Agency

4 Signs Your Property Management Marketing Needs Help

As a property manager, how do you know when it’s time for your company to seek marketing help? There are four key indicators that you must recognize, but they’re not as obvious as you might think. We’ll go over each of the signs, and the instances in which they come up for your property management company. These are problems we have alleviated for our most successful clients, and if you are not reaching your growth goals, pay attention. If you are affected by at least one of these, you are not hitting your potential.

Sign 1: You Don’t Have Time to Do Marketing

Marketing is probably on your to-do list. However, in property management, you are going to be dealing with interruptions throughout your day. The typical day for a property manager involves managing time, processes, and tasks – making sure that your vendors show up for maintenance requests, dealing with an unhappy tenant, checking in to see if your owners are happy, etc. 

Since marketing involves more long-term strategy planning, it simply gets pushed back into the next day, and then the next day, and so on. Working on your marketing objectives “whenever you can” prevents you from building momentum in your efforts. We totally understand, you need to fight those daily fires just so your business can stay afloat.

Sign 2: You Don’t Enjoy Marketing

Marketing sounds flashy and fun, but it also involves tedious work that can wear you down. This shows up in the form of:

  • Uninspired blog posts
  • Social media pages that aren’t being updated
  • Reviews that are not being captured

As much as you might not want to admit, your website, social media, and reviews demonstrate just how much you care about property management and in turn, an owner’s property. Think of your online assets as your physical storefront, no one will want to work with someone who’s office is their garage. So, whatever you’re doing for marketing, make sure you are able to convey that passion.

We understand that dedicating creative energy is an effort, even for something as simple as making sure that marketing email has the right, intuitive call to action. Add that to the fact that there will be many days where you are distracted with issues like a new maintenance emergency or finding reliable employees – it can be very draining.

Sign 3: You Don’t Have a Clear Sense of Purpose

It’s great when you find a new way to get a few leads and two weeks later you find another way to get a couple more. But are they sustainable solutions in the long run? The goal is to work less in the future; that is why it’s important to have a set property management marketing plan, and also have the discipline to follow through on that plan. The most important thing is to make sure you do it right, or you may sabotage your own success.

For example, you may know you need to create great blog articles, but do you know how to title those blogs correctly so most people find them? You know you need to get reviews, how will you go about getting reviews for your business? You can’t pay people to review your company, because it’s against Google and Yelp guidelines.

You need to be strategic. Make sure you have a plan in place and have the foresight to see through the obstacles, or your marketing won’t work.

Sign 4: You Don’t Know What’s Working

Say you are running ads, are you able to track your return on investment for those ads? It’s 2017 now, and you should be able to have a good idea of all of the marketing initiatives you have in place, including traditional marketing methods like direct mail. A good marketing person can analyze where you need to be allocating your budget, set up ways to track success, and determine what is working for your business – whether it’s time to scale things back or scale up on those objectives.

These are four signs your property management company may need marketing help. If you made it through this article without any of these applying to you, congratulations! However, if any of them apply to you, feel free to give us a call at Fourandhalf and we can discuss how we can help you reach your goals with a no-obligation property management marketing consultation.

Alex Osenenko

About Alex Osenenko

Alex’s professional mission in life is to help small businesses grow and thrive. Alex is the President and CEO of Fourandhalf.com and a Co-Founder of the PM Grow, Inc. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex's deep commitment to entrepreneurship and improving the lives of small business owners everywhere empower him to host “The Property Management Show” bi-weekly Podcast and speak internationally on the subjects of Growth, Marketing, Sales, and Entrepreneurship.

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Desired Growth (# of properties) :
Average Monthly Rent :
Annual Contract Value: $0
Customer Lifetime Value: $0
Estimated Annual Profit: $0
Estimated Lifetime Profit: $0
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How we got these numbers

• Annual Customer Value (8% of average rent multiplied by 12)
• Customer Lifetime Value (4 multiplied by ACV)
• Estimated Annual Profit (at 20% of ACV)
• Estimated Lifetime Profit (at 20% of LCV)
• Estimated Portfolio Value Upon Sale (1.2 times ACV)

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Alex Osenenko
President and CEO

Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of Fourandhalf.com and is serving his 5th year on the Board of Directors for CALNARPM.

After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Fourandhalf.com. Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.

Alex is a graduate of San Francisco State University with an Electronic Commerce Systems Degree. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex serves on the Board of Directors of CALNARPM (California Chapter of National Association of Residential Property Managers) and hosts a Podcast “The Property Management Show“, available on iTunes.

 

John Bykowski
Chief Operating Officer

After graduating from the University of Michigan with a film degree, John proceeded to do everything but. During his career, John has specialized in operations and has developed processes for small companies in diverse industries, such as bleeding-edge marketing technology, social networking, trade shows and exhibitions, and cloud software. John and Alex had worked together previously, and when he needed someone to help take Fourandhalf to the next level and beyond, Alex brought in John as his first employee, and later, business partner.

In addition, now that he’s using his film school know-how to help property managers look their best in their blogs, his mom no longer feels his degree was a complete waste of time.

Danny Morris
Director of Account Management

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book.

When it was time to unpack, he returned to Australia to complete his Journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

Marina Osenenko
Product Manager

Marina draws upon her real estate, business operations and customer service expertise for Fourandhalf. Her favorite part of being with Fourandhalf is the opportunity she has to really get to know our clients, build professional customer relationships and truly be part of a team that assists in their success.

Her time away from work is happily spent watching her children grow up and attempting to keep up with them! Any spare moments beyond nurturing her children are filled with hiking, spending time with friends, exploring the Bay Area and squeezing in a non G-rated movie every now and then.

Marie Liamzon
Product and Marketing Manager

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change.

Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

Kyle McLean
Customer Success

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter.

After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

Karen Wyle
Account Management

Originally from the Philadelphia area, Karen moved eight times in seventeen years all over the East Coast and to the Midwest before settling here in Northern California six years ago. She is an alumna of Brandeis University with a BA in American Studies and earned a MBA in Marketing Management from Indiana University in Bloomington. Karen’s business career has been well-rounded, with experience including advertising, direct marketing, corporate retail, product management, new product development, and new customer generation. Beyond an office setting, she has been thrilled to volunteer her time giving back to the community with KPMG’s Family for Literacy, at her daughter’s school, and as a Girl Scout Troop Leader. Karen enjoys music, good food, traveling to new places, completing jigsaw puzzles, meeting people and making connections.

Karen became a part of Fourandhalf’s Account Management team in 2016, relaunching her marketing management career after a pause to raise her family. She is excited to rejoin the business world and to work with such a strong marketing management team.

Paige DeRuyter
Account Management

Paige graduated from Chico State University with a degree in Journalism. Her favorite part of working at Fourandhalf is helping clients create and produce educational blog content to grow their business. She is an avid sushi enthusiast who enjoys riding her bike and watching college football and in her free time.

Nissim Boozaglo
Web Hosting Support

After working as a Radioshack store manager, Nissim decided to change his career path and pursue his passion for music production by getting his B.A.S. from Expression College for the Digital Arts. Nissim has a beautiful 8-year-old girl and loves cooking delicious homemade food and going camping with her! At Fourandhalf, Nissim is responsible for the implementation of the clients’ Landing Pages and Google Adwords campaigns.

Theresa Barnes
Campaign Director

Theresa Barnes was born and raised in the Bay Area and graduated with her Bachelors Degree in Communications Studies at San Francisco State University. She worked in aviation at a private FBO for 3 years, and other industries, before joining the Fourandhalf team. She finds a balance between being a young mother, work, and living a healthy lifestyle outside of work by staying as active as possible. She is dedicated to customer satisfaction and having a great work ethic.

Brittany Stephens
Campaign Director

Brittany recently moved to the Bay area after graduating from California State University Chico with a degree in Business Marketing. She is known for her excellent communication, customer service skills, and shameless nerdyness. Her passions include: music, tabasco, Lord of the Rings, and the Golden State Warriors.

Logan Jones
Business Development

After graduating from CSU Chico with a Degree in Business Marketing, Logan moved back to the East Bay and pursued a career in sales. With an attention to detail and a relentless drive, he strives to improve himself and his passions each day. When not at work Logan enjoys playing guitar and writing songs, and occasionally performing around the Bay Area. He is an avid sports fan keeping up with everything SF Giants, 49ers, Cal Bears, and Golden State Warriors.

Hope Lumbley
Account Management

Hope recently moved to the Bay Area after graduating from Chico State University with a degree in Journalism. She is coffee crazed, dog obsessed and hopes to visit all National Parks. One of the greatest times in her life was when she lived abroad in Costa Rica and hopes to travel more of Central America in the future. She feels blessed to work for a company who supports her love for travel and the need to learn more about what the world has to offer.

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