This week we are giving you a preview of a webinar we will be doing with Appfolio and NARPM on January 15, 2015. As you know, Fourandhalf is an Internet marketing company that works specifically with property managers and Appfolio is a technology company that creates operational software for property management companies. Both of us are passionate about education in our industry and this webinar is going to focus on how property managers can get to Page 1 of Google.
We’re excited to share this information because a lot of it will be brand new material for 2015. The webinar’s premise is that you’re not competing with Google – you’re competing with the other property management companies down the street. Our job is to provide you with tools and information to help you compete effectively. There’s a lot to cover in this webinar and we hope you’ll join us. Here’s a quick taste:
Key Metrics to Success
When we talk about the metrics of success, we’re talking about three different things:
- Website traffic (number of website visitors)
- Time on website (how much time people spend on your site on average)
- Conversion rate (turning visitors into leads)
We’ll explain how you can use these true metrics to measure your success.
The fastest way to Page 1 is with Google Adwords, so we’ll explain what’s involved in a Google Adwords campaign and what kind of results you can expect.
Building your Rankings Organically
We will talk about building your rankings organically and the information in this part of the webinar could benefit your company for years to come. Organic rankings come from your online presence, including your website, reputation management, content marketing and social media.
For your website we’ll provide free, simple, actionable ideas that you can implement today or tomorrow to get your site in a better position to rank. We’ll also explain how to help your company on social media, especially Google+, which is where the opportunity really is.
One of the most important elements in helping your grow your business these days is a stellar reputation. We’ll talk about how to ask for reviews and show you how hundreds of successful property managers are getting four and five stars consistently.
Finally, we’ll talk about how content marketing can organically help you get to Page 1 of Google. Content marketing is the future of SEO. You need to provide customers with advice and education and get them into your sphere of influence before anyone else. You’ll have a much easier time closing the deal once the content is in place. We’ll help you understand how to create and publish high quality educational content on the regular basis.
We hope to see you at the Webinar, hosted by Appfolio and Fourandhalf, on January 15 – Click here to Register.
If you have any questions before then, please contact us at Fourandhalf.