by Brittany Stephens and Marie Liamzon-Tepman | Apr 10, 2025 | FAQ, Hints and Tips, Marketing Best Practices, Property Management Education, Property Management Marketing, Property Management Websites, SEO, Starting a Property Management Company
Choosing a domain name for your property management website can feel like a big decision, but it doesn’t have to be overwhelming. A domain name is your website’s address on the internet. It’s unique to your own website and it serves as your online...
by Brittany Stephens and Marie Liamzon-Tepman | Mar 12, 2025 | Content Marketing, Digital Marketing, Getting Found, Local Search, Marketing Best Practices, Property Management Marketing, Property Management Websites, SEO, Technology, Trends
Do you know what a Search Engine Results Page (SERP) is and how it impacts your property management company’s online visibility? If you’ve ever searched for something on Google—whether on your desktop or mobile—you’ve seen a SERP in action. But understanding its...
by Madison Lushington | Jan 9, 2025 | Marketing Best Practices, Property Management Websites, SEO
Rebranding can be an exciting milestone for your property management company—a chance to modernize your image, expand into new markets, or better reflect your vision. But it’s not just about a new logo or name; a rebranding strategy impacts every aspect of your...
by Madison Lushington | Sep 18, 2024 | Property Management Websites, Sales
ROI calculators are the trendy new thing in property management websites. You might have come across a competitor’s website featuring a sleek new calculator and found yourself wondering if you should invest in one as well. At Fourandhalf, we specialize in...
by Brittany Stephens and Marie Liamzon-Tepman | Aug 28, 2024 | FAQ, Hints and Tips, Marketing Best Practices, Property Management Business Tips, Property Management Industry, Property Management Marketing, Property Management Websites, SEO, Starting a Property Management Company
If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property...
by Brittany Stephens and Marie Liamzon-Tepman | Jun 4, 2024 | Digital Marketing, Landing Pages, Marketing Best Practices, Property Management Marketing, Property Management Websites, Sales
Summary Landing pages for property managers serve a specific purpose: to convert leads by guiding owner prospects to take a clear, desired action, like filling out a contact form or making a call. Unlike a homepage, which serves many audiences, landing pages are...
