PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

 Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click...
Should You Have Different Websites for Your Real Estate and Property Management Businesses?

Should You Have Different Websites for Your Real Estate and Property Management Businesses?

 If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property...
How to Choose the Best Property Management Software for Your Business

How to Choose the Best Property Management Software for Your Business

There are many different factors at play when choosing the best property management software for your company: your growth plans, how your company is structured, and what types of properties you manage. With numerous options available, it’s important to find...
5 Elements of Killer Landing Pages for Property Managers

5 Elements of Killer Landing Pages for Property Managers

 Summary Landing pages for property managers serve a specific purpose: to convert leads by guiding owner prospects to take a clear, desired action, like filling out a contact form or making a call. Unlike a homepage, which serves many audiences, landing pages are...
Should You List Your Property Management Pricing Online?

Should You List Your Property Management Pricing Online?

At Fourandhalf, we work with hundreds of property managers to help them increase the online presence of their property management company and one question we’re frequently asked is: “Should I have a pricing page on my property management website?”...