PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

by | Aug 28, 2024 | Bing Ads, Digital Marketing, Fourandhalf, Getting Found, Google Ads, Key Performance Indicators, Marketing Best Practices, Property Management Growth, Property Management Marketing, Remarketing, SEO

 Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click...
GoogleMyBusiness Fundamentals for Property Managers

GoogleMyBusiness Fundamentals for Property Managers

by | Mar 5, 2024 | Content Marketing, Fourandhalf, Getting Found, Hints and Tips, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Reputation, Reviews, Starting a Property Management Company, Trends

Navigating and effectively utilizing your Google Business Profile (formally known as Google My Business or GMB) is pivotal for the success of your property management business, ensuring that your services are not just visible but also easily accessible to those in...
Mastering Owner Lead Generation in Property Management with Jennifer Merritt of RentScale

Mastering Owner Lead Generation in Property Management with Jennifer Merritt of RentScale

by | Nov 30, 2023 | Interview, Marketing Best Practices, Property Management Business Tips, Property Management Growth, Property Management Marketing, Sales, The Property Management Show Podcast

Podcast: Play in new window | DownloadSubscribe: RSS | More Welcome to the latest episode of the Property Management Show, presented by Fourandhalf Marketing Agency. Since 2012, Fourandhalf has been helping residential property managers get more owner leads by...
Pros and Cons of Adding Short Term Rentals to a Long Term Rental Management Business with Heather Nicely – Part 1

Pros and Cons of Adding Short Term Rentals to a Long Term Rental Management Business with Heather Nicely – Part 1

by | Sep 28, 2023 | Interview, Property Management Business Tips, Property Management Growth, Property Management Industry, Running a Property Management Company, Technology, The Property Management Show Podcast, Uncategorized

Podcast: Play in new window | DownloadSubscribe: RSS | MoreHeather Nicely is a Realtor, broker, and loan officer, and also the president of the Arizona chapter of NARPM. She’s been on all sides of property management and today, she’s joining us to talk about short...