PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns

Are you looking to further your company’s reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click...
Should You Have Different Websites for Your Real Estate and Property Management Businesses?

Should You Have Different Websites for Your Real Estate and Property Management Businesses?

If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property management, or...
5 Elements of Killer Landing Pages for Property Managers

5 Elements of Killer Landing Pages for Property Managers

Summary Landing pages for property managers serve a specific purpose: to convert leads by guiding owner prospects to take a clear, desired action, like filling out a contact form or making a call. Unlike a homepage, which serves many audiences, landing pages are...
Should You List Your Property Management Pricing Online?

Should You List Your Property Management Pricing Online?

At Fourandhalf, we work with hundreds of property managers to help them increase the online presence of their property management company and one question we’re frequently asked is: “Should I have a pricing page on my property management website?”...
GoogleMyBusiness Fundamentals for Property Managers

GoogleMyBusiness Fundamentals for Property Managers

Navigating and effectively utilizing your Google Business Profile (formally known as Google My Business or GMB) is pivotal for the success of your property management business, ensuring that your services are not just visible but also easily accessible to those in...