Why Do I Need a Landing Page for My Property Management PPC Campaign?

Why Do I Need a Landing Page for My Property Management PPC Campaign?

by | Aug 2, 2017 | Competition, Content Marketing, Digital Marketing, Getting Found, Landing Pages, Local Search, Marketing Best Practices, Property Management Growth, Property Management Marketing, Property Management Websites, SEO

We get asked this question often from our clients: “Can we direct our advertising traffic to our website?” Our answer? It’s more advantageous for your company to send your hard-earned online advertising traffic to a landing page that is optimized for...
Property Management Advertising: 4 Different Ways to Buy Leads on the Internet

Property Management Advertising: 4 Different Ways to Buy Leads on the Internet

by | May 24, 2017 | Bing Ads, Content Marketing, Digital Marketing, Facebook, Google Ads, Property Management Marketing, Remarketing, Sales, Sales Funnel, Social Media Marketing, Trends, Yelp

A question we get a lot at Fourandhalf is this: what are the different ways you can pay for property management leads? Today, we break down four different categories in online advertising, and specific platforms your property management company can use to build out...
Why Run an AdWords Campaign When You Already Have a Strong Google Ranking?

Why Run an AdWords Campaign When You Already Have a Strong Google Ranking?

by | Nov 30, 2016 | Bing Ads, Content Marketing, Digital Marketing, Google Ads, Local Search, Property Management Growth, Property Management Marketing, Property Management Websites, SEO

When your property management company is already ranking organically, does it make sense to run a Pay-Per-Click campaign? It sounds pretty redundant, right? Well, in a climate where competition never stops, you may be missing out on business by relying on organic...
How to Set an Optimal AdWords Budget for Property Managers

How to Set an Optimal AdWords Budget for Property Managers

by | Mar 15, 2016 | Bing Ads, Content Marketing, Digital Marketing, Google Ads, How-tos, Marketing Best Practices, Marketing Budget, Property Management Marketing

Google Ads can be a complex beast, but one thing you have absolute control over is your monthly budget, which can be a fairly simple process to calculate. With this method you will be certain on the exact budget you will need to compete when it comes to Google Ads for...

Why Is Your Property Management Company Advertising on Yellow Pages?

by | Feb 10, 2016 | Digital Marketing, FAQ, Getting Found, Google Ads, Local Search, Marketing Best Practices, Property Management Marketing

Is your property management company on autopilot when it comes to advertising in the Yellow Pages? A long term client of ours recently took a look at what he was spending on Yellow Pages advertising. When he saw the monthly cost that he was paying, it blew him away....

Do Property Managers Need to Be Ranked #1 on Google Ads?

by | Dec 16, 2015 | Bing Ads, Competition, Content Marketing, Digital Marketing, FAQ, Getting Found, Google Ads, Hints and Tips, Marketing Best Practices, Marketing Budget, Property Management Business Tips, Property Management Marketing

You always want to rank number one for organic, but for AdWords the choice isn’t as clear. Google is the most popular search site, so it’s human nature that you’d want to be ranked at the top of AdWords results. However, getting that top spot costs more money,...