by Marie Liamzon-Tepman | Aug 14, 2025 | Content Marketing, Getting Found, Marketing Best Practices
Have you noticed your property management website rankings or traffic dropping or bouncing around lately? You’re not imagining things because Google has been busy. In the past two years, they’ve rolled out multiple core algorithm updates, and they’re not slowing down....
by Madison Lushington | Jul 30, 2025 | Content Marketing, Social Media Marketing
If you’re a property manager who has invested in creating long-form videos—webinars, educational sessions, leasing walkthroughs, or even owner FAQs—you may be sitting on an untapped marketing asset. Most property management companies post a video once, maybe...
by Marie Liamzon-Tepman | May 6, 2025 | Content Marketing, Email Marketing, Fourandhalf, Lead Nurturing, Property Management Marketing
Email marketing is one of the most powerful and cost-effective tools available to property managers looking to grow their business, nurture client relationships, and streamline communication. Whether you’re reaching out to current tenants, engaging prospective...
by Brittany Stephens and Marie Liamzon-Tepman | Mar 12, 2025 | Content Marketing, Digital Marketing, Getting Found, Local Search, Marketing Best Practices, Property Management Marketing, Property Management Websites, SEO, Technology, Trends
Do you know what a Search Engine Results Page (SERP) is and how it impacts your property management company’s online visibility? If you’ve ever searched for something on Google—whether on your desktop or mobile—you’ve seen a SERP in action. But understanding its...
by Marie Liamzon-Tepman | Oct 10, 2024 | Content Marketing, Property Management Marketing
Video has cemented itself as a dominant force in marketing. Since our original blog on this topic in 2017, platforms like TikTok, YouTube, and Instagram Reels have significantly influenced user behavior and reshaped how people consume information using video...
by Marie Liamzon-Tepman | Sep 25, 2024 | Content Marketing, Marketing Best Practices, SEO
How do you generate new owner leads? Is it through referrals? Local newspapers? Online ads? Did you know that blogging, with special attention to local SEO, can also be a powerful tool for property managers looking to attract new clients? By now, you’ve probably...
