Today on the Fourandhalf blog we’re going over four specific tools that will help your property management content marketing efforts. This will be especially helpful for companies that want to run their own Internet marketing campaigns. We do these things with our clients, and they have been very successful.
If you’re going to run a successful campaign, you have to post and share information that is relevant and timely. Google News does this for you. Let’s say you want to post information on property management in Orlando, because that’s what you do. You can search for that topic on Google and then choose the tab labeled “News.” This gives you the ability to sort information by date from the past week or just the last 24 hours. If you post valuable information consistently, people will see you as a thought leader in your community, and they’ll want to do business with you. Google News provides a great outlet that combines all the news you are looking for on a topic of your choice.
You need to have a platform to share important news and information, and also help yourself get found on Search. Blogging is a great method to accomplish this, and there are a lot of choices when it comes to blogging tools and services. WordPress is inexpensive, good-looking and great for SEO. Having a WordPress platform will help you funnel more customers to your site. It will also help people to find your company online and you’ll get more exposure for your brand and your property management business.
It can be disheartening to share a lot of brilliant information, but then have only a few people see it. You don’t want your social media posts to be buried in crowded news feeds. Hootsuite allows you to schedule your news and articles at optimal times to post when your audience is online, no matter what time you are using the tool. This means you can be at home in the evenings, scheduling posts in advance for the next day. You can also schedule those posts across multiple social channels, including Twitter, Facebook, Google + and LinkedIn. You will have to do a bit of research beforehand to find when your audience is online the most.
We’re not talking about running an Adwords advertising campaign here, although it is a great tool for getting owner leads, but you can create an account to get access to a free and underutilized tool in Google Adwords; the Keyword Planner tool. When you use this tool, you can see what people are searching for in your area. This will be extremely helpful when you’re deciding on blog topics and it can point you to specific phrases that people are using when they search. This helps you capitalize on SEO.
If you have any questions about this, or you’d like some help with content marketing strategies, please contact us at Fourandhalf, and we’d be happy to help.