Today, I’m going to tell you why you should attend SEO classes from RealPage and Fourandhalf at the upcoming NARPM National Conference in San Diego, and what you can expect to learn from us. A lot of you probably feel like you don’t really understand Search Engine Optimization, or “SEO” yet. Those three little letters can bring huge growth for your property management business, but if done wrong, they can be a waste of time and money. We’re going to help you understand this often misunderstood process, leverage it to get found by the right people, and grow your business.

The first two classes will start on Thursday, October 17 at 10:45 a.m. These are foundational classes that will help you understand the strategies behind, and the benefits of growing your business through the Internet. I will be talking about Internet marketing in plain English, and Keith Brown with RealPage will be discussing basic SEO principles.

In my class, “Internet Marketing in Plan English,” I will talk about the four facets of Internet marketing, how they work and correlate with each other, as well as the social media landscape.

Keith’s class, “Back to Basics with SEO 101,” will cover Search Engine Optimization as it relates to your Internet marketing plan. He’ll talk about SEO concepts, about how to measure SEO results, what common missteps to watch out for, and what trends to expect from the future of SEO.

Both of these classes come highly recommended, but if you’ve already attended one of our Internet Marketing talks at a NARPM Regional Conference this year, go ahead and attend Keith’s class. Any of these classes are excellent on their own, and also serve as a lead-in to our advanced SEO class that takes place later in the afternoon.

The Advanced SEO class is on Thursday, October 17 at 2pm. This talk is brand new, and its goal is to increase the likelihood that your company will be found online by your perfect or ideal customers.

We will talk about:

  1. How to organize your content for maximum results
  2. Targeting your perfect client
  3. How to think like a search engine while staying optimized for humans.
  4. We’ll also help you get ranked on Google Local so you can compete effectively online.

Fourandhalf will cover these complex subjects thoroughly, and you will have two important takeaways. First, you will be a better educated consumer when you are hiring SEO services or interviewing agencies to work with. Second, you will find yourself much further along if you want to do it yourself. This class will give you a leg up on best practices and how to be successful with SEO.

As always, you can contact us at Fourandhalf with any questions about the classes and what to expect. You can also access the full list of workshops here:

We look forward to seeing you at NARPM in San Diego!