How to Market a Property Management Company
Congratulations, you’ve decided to start a property management company! So – how are you going to market it?
Don’t fall into these property management marketing traps!
The Absent Marketer
You’re a new property manager, which means you’re wearing a LOT of hats. So many, in fact, that you forgot to wear your marketing hat altogether.
The Panicked Marketer
In between fixing toilets and interviewing tenants, you panic-post quick photos of your rental. They’re not great, and you lose leads because of them.
The Overzealous Marketer
Yes, you should be marketing now.
No, you don’t need to panic.
You know marketing is important, so you’ve picked out some platforms to focus on, set some goals, and created an action plan for achieving them. You know your property management business is still growing, so you’re not over-focusing on marketing – you’ve got plenty else to do, after all – but you’re not ignoring it, either.
The Goal: Be A Balanced Marketer
1. Define your target audience
2. Build Your Marketing Launch Pad: Website, Social Media, Email
3. Collect reviews & testimonials
4. Sign up for Fourandhalf’s Email Newsletter!
Starting a Property Management Company: Choosing a Domain Name
Choosing a domain name for your property management website can feel like a big decision, but it doesn’t have to be overwhelming. A domain name is your website's address on the internet. It's unique to your own website and it serves as your online identity, making...
Should You Have Different Websites for Your Real Estate and Property Management Businesses?
If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property management, or...
Do Online Reviews Help SEO for Property Management Websites?
Have you come across the phrase, "Your reputation precedes you?" This holds even greater significance in the realm of property management online reviews. The internet has made it incredibly simple for individuals to express their opinions. Because of this, online...
Property Management SEO Explained
SEO for Property Management Are you a property management company wondering if you need better website SEO, but aren’t sure what exactly SEO is? Why it matters for property managers? Or how how to improve SEO on your property management company's website? We want to...
How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?
What's the difference between organic results vs paid ads vs local listings? Let’s follow up on the Fourandhalf blog Daniel presented last week, where he discussed SERPs (Search Engine Results Pages) and why they’re important for your property management marketing...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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2710 Crow Canyon Rd #1017
San Ramon, CA 94583
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