How to Market a Property Management Company
Congratulations, you’ve decided to start a property management company! So – how are you going to market it?
Don’t fall into these property management marketing traps!
The Absent Marketer
You’re a new property manager, which means you’re wearing a LOT of hats. So many, in fact, that you forgot to wear your marketing hat altogether.
The Panicked Marketer
In between fixing toilets and interviewing tenants, you panic-post quick photos of your rental. They’re not great, and you lose leads because of them.
The Overzealous Marketer
Yes, you should be marketing now.
No, you don’t need to panic.
You know marketing is important, so you’ve picked out some platforms to focus on, set some goals, and created an action plan for achieving them. You know your property management business is still growing, so you’re not over-focusing on marketing – you’ve got plenty else to do, after all – but you’re not ignoring it, either.
The Goal: Be A Balanced Marketer
1. Define your target audience
2. Build Your Marketing Launch Pad: Website, Social Media, Email
3. Collect reviews & testimonials
4. Sign up for Fourandhalf’s Email Newsletter!
Property Management SEO Explained
Summary: We explain exactly what SEO is, why it matters for property managers, and what you can do to improve your own property management SEO. Key Takeaways: SEO stands for Search Engine Optimization. SEO is the process of improving your website so it will rank...
Should You Have Separate Websites for Your Real Estate and Property Management Businesses?
If you already have a perfectly good real estate website, do you really need a separate property management website? Can you get away with just building a page to host your property management information? Maybe you’re just getting started in property management, or...
Do Online Reviews Help SEO for Property Management Websites?
Ever heard of the saying, “Your reputation precedes you?" When it comes to property management online reviews, this saying is even more true. Lots of people have opinions and the internet has made it easier for them to share it. You can harness this to your advantage...
How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?
What's the difference between organic results vs paid ads vs local listings? Let’s follow up on the Fourandhalf blog Daniel presented last week, where he discussed SERPs (Search Engine Results Pages) and why they’re important for your property management marketing...
Creative Ways to Get More Out of Your Marketing Budget
How big is your property management marketing budget? Whether it’s big or small, wouldn’t it be nice to stretch that budget a little bit? Today, we want to talk about some creative ways to get more out of the marketing dollars you’re spending to grow your property...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
I’m really pleased with my Fourandhalf website – I think it looks new and fresh and is easy for users to navigate. One of the best features is the quarterly check in with the Fourandhalf team which allows me to look at the web site and see how it is performing. This quarterly analysis shows me how many users I get, where they go on my site, and what SEO words are bringing them to my site. I can now make changes so that I’m attracting the type of users I want based on facts. Our websites are one of our most important marketing tools yet most of us rarely look at them once they are up and running.
I have been able to lean on Fourandhalf as a true marketing partner […] In a competitive market, they were able to help me standout and grow my business.
I love our Fourandhalf website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts. After several years owning a business, I’ve found that it is more effective to find “who” can do the job instead of “how” to do the job. Fourandhalf is the “who” you need to keep those leads coming so you can focus on other, higher-margin efforts in your business. Thanks guys, we’re enjoying the new website
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2710 Crow Canyon Rd #1017
San Ramon, CA 94583
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