Don’t fall into these property management marketing traps!
The Absent Marketer
You’re a new property manager, which means you’re wearing a LOT of hats. So many, in fact, that you forgot to wear your marketing hat altogether.
The Panicked Marketer
In between fixing toilets and interviewing tenants, you panic-post quick photos of your rental. They’re not great, and you lose leads because of them.
The Overzealous Marketer
Yes, you should be marketing now.
No, you don’t need to panic.
You know marketing is important, so you’ve picked out some platforms to focus on, set some goals, and created an action plan for achieving them. You know your property management business is still growing, so you’re not over-focusing on marketing – you’ve got plenty else to do, after all – but you’re not ignoring it, either.
The Goal: Be A Balanced Marketer
1. Define your target audience
2. Build Your Marketing Launch Pad: Website, Social Media, Email
3. Collect reviews & testimonials
4. Sign up for Fourandhalf’s Email Newsletter!
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