In today’s Digital Age, there is a lot of pressure for businesses to have an online presence. A lot of people think that having pages across social media sites is enough. Before we get into the discussion of what you should do with those pages, it’s important to understand that the main purpose of social media is to engage your target audience.
Now that summer is officially over, and you find yourself with some down time, it’s a good idea to focus on your Internet marketing as you prepare for the next year. One important component of marketing is social media. This includes Facebook, Twitter, Google+, and all of your other favorite platforms. Posting content here regularly makes you look good online and encourages your audience to share content that they find valuable. For this blog, we’ll focus on some of the things to look out for when you’re posting on your property management company’s social media pages.
Avoid Political Posts
Social media pages are your business storefronts on the Internet. Anything you post there is public, and it can be shared without your permission. Your posts will be associated with your business; it is best to avoid questionable language while staying away from politics. With the upcoming elections, politics will be a hot topic. Even if you think you’re posting something neutral or unbiased, someone can find a way to take it out of context. You don’t want to post anything that can start a negative or controversial discussion.
Another thing to avoid posting is questionable humor. Just because you think something is funny doesn’t mean it’s appropriate for a reputable business. A good example is what happened with Home Depot in 2013. They posted what they thought was a funny picture, but a lot of people found it offensive. Home Depot had to take down the post the very next day. Then, they had a lot of fires to put out. They tweeted a public apology and then they had to re-tweet that apology, addressed to every single person who had commented on the picture.
Questions to Ask Yourself
You are a property manager and you already have your hands full. Instead of putting out fires, it’s better to prevent them. To avoid these damaging posts, there are three questions you should ask yourself:
- Does this post benefit my business?
- Can people take this post out of context and start a negative conversation?
- Can this post harm my business?
Think again if you answer “yes” to those last two questions.
If you have any questions about what’s safe to post on social media, or you’d like to discuss Internet marketing in general, please contact us at Fourandhalf and we’d be happy to help.
If you’d like to hire Fourandhalf to take care of the Social Media posting for you, please click here for more info.