Are you getting ready for a property management website build, or a fresh redesign?
For most businesses, building a solid online presence starts with a website. Property management companies are no different. You can think of your property management website as a centralized place where people can interact with your content. They might visit your site to learn more about your business, or about the services you provide. Property management websites will also need to provide a way for visitors to contact you.
Today on our property management blog, we’re going to talk about how to prepare for a property management website build or redesign.
When planning out a new website, there are three components you want to keep in mind:
- The type of website you need
- The website framework
- The content
WHAT’S YOUR WEBSITE’S OBJECTIVE?
When it comes to what type of website you need, think about your site’s objective. Your website might be an informational site, an e-commerce shop, providing a service, or something else entirely. Every website serves a different purpose and your website’s purpose will dictate the design of your website.
HOW WILL USERS INTERACT WITH YOUR SITE?
Once you determine the type of website you need, you have to determine the type of users that will be coming to your website. How will users will interact with your site? Ultimately, the answer to that question will influence your site’s navigation framework and page structure.
YOUR PROPERTY MANAGEMENT WEBSITE BUILD & CONTENT STRATEGY
Once you have your framework, you need to come up with content. Content is king when it comes to a successful website. Content consists of everything that will be on the site, including images, copy, videos, property management lead magnets and more. It’s very important to have a clear content strategy. You want to make sure the content speaks to your target audience, because they will ultimately drive your website conversion. Learn more about creating purpose-driven website content here.