Have you wondered how a property management privacy policy can benefit your business? Consider this scenario:

A friend of mine wants to purchase investment property in Texas, so I’ve been checking out property management websites. It’s always great when I find an investor’s page, but as soon as a pop-up box blinks onto my screen asking for my personal information, I wonder what the company is going to do with it.

So, I look for a privacy policy that tells me what they’re collecting and why.

If they don’t have a privacy policy, I get concerned. And, I move onto the next property management website.

This scenario could be happening to you if you don’t have a privacy policy. So today, we’re explaining the importance of having a privacy policy on your website and why there’s a super-cool benefit to how you attract owner leads.

What is a Property Management Privacy Policy?

A privacy policy is documentation that tells your website visitors what type of information you’re collecting from them, and what you intend to do with that information. In some states, there are privacy laws in place. These don’t exist to protect you as a business; they exist to protect the Personal Identifiable Information (or PII) of the people who visit your site.

A Big Privacy Policy Benefit

Here’s a not-so-secret secret about how privacy policies can help your property management company: They actually help you rank better on Google.

How? Well, when Google looks at your site, they’re scanning pages for any indication that you’re trustworthy. They want to know you’re credible, so when they see things like a Terms of Use or Terms and Conditions or a Privacy Policy, they know how to index you as a credible site, and your results can go up in search.

Obviously, this one thing won’t take you from Page 10 to Page 1; you need to have all of your SEO best practices in place. But, it can be a bit of a boost to how you rank.

Bringing Transparency to Your Website

A privacy policy provides transparency and trust. If a potential lead is visiting your website and they don’t know what that site is going to do with their PII, or even with just their name and phone number, it’s easy to get nervous. You want to be as transparent as possible. Let people know why you want to collect their details. Tell them if you’re selling the information and what you’ll do if there’s a data breach.

Creating Your Property Management Privacy Policy:

Talk to a Privacy Attorney

If you’re ready to include a privacy policy on your website, make sure you work with an attorney who practices privacy law and contract law. Don’t go to your eviction attorney for a privacy policy. You can ask your eviction attorney for a referral, but make sure you have a specialist drafting your privacy policy.

Something you should know is that at Fourandhalf, we have a partnership with Termageddon. One of the co-owners over there is an attorney, and her practice is in privacy and contract law. It’s her job to keep up with state laws and all the changes around privacy policy. She shares what she knows with us at Fourandhalf, and we can help you make sure your privacy policy is up to date and compliant.

If you’d like to know more, check out our podcast — we recently interviewed Donata Kalnenaite of Termageddon on our episode that debunked some privacy policy myths.

Remember that a property management privacy policy is only part of your big picture when you’re expanding your business. You need a marketing plan too, so if you’re ready to grow contact us at Fourandhalf.