How to Follow-Up with Property Management Leads (with Free Templates) | Fourandhalf - Internet Marketing for Property Management Companies

How to Follow-Up with Property Management Leads (with Free Templates)

Going back and forth with sales prospects over the phone and via email can seem like a game of ping pong, but it’s an important part of the sales process. You need to know what to say and what to write if you want to keep them interested in hearing about your company.

Most prospects will be reaching out to a few different management companies.

Be the one they call back. Here’s how.

So… Did you get my email?

Emails come in fast and furious, and they can easily be ignored, deleted, or forgotten. Compose an email that gets your prospect’s attention.

First, lead with the value they will receive by calling you back. If you have a special offer, tell them about it. Lead with your promotion or the good news that you save owners this much with your tenant placement guarantee.

Next, use active verbs. If you’ve forgotten your grade school language arts lessons, an active verb will ask them to take action. It might be something like Call me today or Shoot me an email so we can discuss how we save you money and protect your investment.

Use specific information you have about the property to your advantage. If you know it’s on the north end of town, mention that you know the area well from your experience in the area, so you’d be willing to do a free rental analysis.

Finally, show a lot of enthusiasm that they get in touch with you. Don’t go directly to the hard sell. People hate that. You hate that. This is an incremental sale, and at this point, you just want them to buy in to the conversation.  Make that easy to buy into and sell one bit at a time — initial conversation, follow-up, follow-up conversation, management contract.

Straight to Voicemail

Stand up when you’re leaving a voicemail.  It will help you speak louder, more confidently, and with more enthusiasm. It will help you speak in The Voice of someone they want to call back.

Most people don’t pick up the phone when it rings. But if you leave the right voicemail, you can get them to come back to you in some form. Use their name at the beginning and end of your message. This could be the only personal information you have about them right now, so you want to use it.  

In your message, mention any specific details they gave you about the property. The more closely you can connect their inquiry with the message you leave, the more likely they are to respond.

Make sure to ask for a call back. Most people leave their information but don’t ask the person they’re calling to call them back, and it can help generate a response.

Check out our sample email and voicemail scripts below. If you have any questions, contact us at Fourandhalf. We love to talk about all things property management and marketing.

 

Here’s Your Lead Follow-Up Email Template:


 

Hi ___,

Thank you for contacting us at ____Property Management about managing your single-family home!

We have years of experience managing single-family homes in the greater X area, and our (special offer) 21-day tenant placement guarantee has made us a popular choice among rental property owners in this market.

I would love to speak with you and see if we’re the right fit for managing your property.  Would you have 15 minutes to chat on Wednesday, 9/13, 5:00 EST, or another time this week?

Alternatively, feel free to reply to this email or shoot me a text at xxx-xxx-xxxx with any questions you have.

Looking forward to speaking with you,

X

And now we have your Sample Voicemail Script:


 

Hi ___,

Thank you for reaching out to us at _____ about managing your _______.  

I’m so sorry we missed you but would love the chance to speak to you about your property and see if we’re the right fit to manage it for you.

Would you have some time on Wednesday, 9/13, 5:30 EST, for a call?  If not, let me know what time would best fit your schedule.

Please call me back at xxx-xxx-xxxx, or feel free to send me a text or shoot me an email. I’m happy to answer any questions you may have.

Thanks, ____, and I’m looking forward to speaking with you.

 

Kyle Mclean

About Kyle Mclean

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter. After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

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Desired Growth (# of properties) :
Average Monthly Rent :
Annual Contract Value: $0
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• Customer Lifetime Value (4 multiplied by ACV)
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• Estimated Lifetime Profit (at 20% of LCV)
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Alex Osenenko
President and CEO

Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of Fourandhalf.com and is serving his 5th year on the Board of Directors for CALNARPM.

After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Fourandhalf.com. Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.

Alex is a graduate of San Francisco State University with an Electronic Commerce Systems Degree. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex serves on the Board of Directors of CALNARPM (California Chapter of National Association of Residential Property Managers) and hosts a Podcast “The Property Management Show“, available on iTunes.

 

John Bykowski
Chief Operating Officer

After graduating from the University of Michigan with a film degree, John proceeded to do everything but. During his career, John has specialized in operations and has developed processes for small companies in diverse industries, such as bleeding-edge marketing technology, social networking, trade shows and exhibitions, and cloud software. John and Alex had worked together previously, and when he needed someone to help take Fourandhalf to the next level and beyond, Alex brought in John as his first employee, and later, business partner.

In addition, now that he’s using his film school know-how to help property managers look their best in their blogs, his mom no longer feels his degree was a complete waste of time.

Danny Morris
Director of Account Management

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book.

When it was time to unpack, he returned to Australia to complete his Journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

Marina Osenenko
Product Manager

Marina draws upon her real estate, business operations and customer service expertise for Fourandhalf. Her favorite part of being with Fourandhalf is the opportunity she has to really get to know our clients, build professional customer relationships and truly be part of a team that assists in their success.

Her time away from work is happily spent watching her children grow up and attempting to keep up with them! Any spare moments beyond nurturing her children are filled with hiking, spending time with friends, exploring the Bay Area and squeezing in a non G-rated movie every now and then.

Marie Liamzon
Product and Marketing Manager

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change.

Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

Kyle McLean
Customer Success

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter.

After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

Karen Wyle
Account Manager

Originally from the Philadelphia area, Karen moved eight times in seventeen years all over the East Coast and to the Midwest before settling here in Northern California six years ago. She is an alumna of Brandeis University with a BA in American Studies and earned a MBA in Marketing Management from Indiana University in Bloomington. Karen’s business career has been well-rounded, with experience including advertising, direct marketing, corporate retail, product management, new product development, and new customer generation. Beyond an office setting, she has been thrilled to volunteer her time giving back to the community with KPMG’s Family for Literacy, at her daughter’s school, and as a Girl Scout Troop Leader. Karen enjoys music, good food, traveling to new places, completing jigsaw puzzles, meeting people and making connections.

Karen became a part of Fourandhalf’s Account Management team in 2016, relaunching her marketing management career after a pause to raise her family. She is excited to rejoin the business world and to work with such a strong marketing management team.

Paige
Account Management

Paige graduated from Chico State University with a degree in Journalism. Her favorite part of working at Fourandhalf is helping clients create and produce educational blog content to grow their business. She is an avid sushi enthusiast who enjoys riding her bike and watching college football and in her free time.

Nissim Boozaglo
Conversion Designer

After working as a Radioshack store manager, Nissim decided to change his career path and pursue his passion for music production by getting his B.A.S. from Expression College for the Digital Arts. Nissim has a beautiful 8-year-old girl and loves cooking delicious homemade food and going camping with her! At Fourandhalf, Nissim is responsible for the implementation of the clients’ Landing Pages and Google Adwords campaigns.

Michael Lushington
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