Property managers are often asking us at Fourandhalf why we believe so strongly in video blogs. We know from our experience that video blogs can help property management companies grow their business and attract new leads. Today, we’ll share three main reasons for why video blogs are so important.
Video blogs establish you and your company as experts in the field of property management. When you post a video blog, not only are you providing information, you are taking advantage of an opportunity to share all your years of knowledge, advice and expertise. Think about your audience. You may have a landlord watching your video who is currently managing his own property and struggling with a specific issue. When your video answers his question or shows him a way out of his problem, that landlord is going to know your value immediately. Investors might also be watching your video, looking for advice on where to buy a rental property or how to price it correctly for the market. Your video blog gives you the chance to provide information on what you do best, which is property management. It also puts you ahead of your competition.
Like your website, any video blogs you post should be treated as business assets. These blogs will live online, which means they are accessible. They can bring your property management company exposure when landlords and investors are looking for information and help. They also help you begin to build trust with potential clients. Because of this asset, a prospect will already know something about you before you even get the phone call or the email asking for help. You only have to do the hard work of creating, filming and publishing your video blog once. After you have it online, it’s there forever. This is an asset that never sleeps and it will continue to generate more business for you.
While these video blogs are providing information to your targeted audience, they are also generating leads. Not only are they generating leads, they’re generating more qualified leads. The landlords and investors you hear from will feel like they have met you already. They know what you do and they like what they’ve seen and heard. Your ideal phone call isn’t from landlords wanting to know how much you charge; those leads are not often productive. Instead, you want phone calls from people who are already impressed with you and want to know more. Your video blogs will lead to calls about specific questions landlords and investors may have, and they know already that you’re the company who can answer those questions.
These three specific points are only the start of what video blogs can do for you and your property management company. If you’d like to discuss this further, or you have any questions, please contact us at Fourandhalf. Otherwise, we’ll see you on next week’s blog.