Property Management Companies want to get found online by prospective owner clients. Today we want to talk about linking for better SEO, and show you how to do it. A link (hyperlink) connects one webpage with another. You’ve seen links on websites. They are underlined words or phrases in the text of an article or a blog, and when you click on the underlined words, you’re led to another page. The pages are “linked” together.

A well-made link serves two important purposes beyond just helping you move from one page or website to another. First, it helps Google find and index your pages. Second, it gives you better SEO on your company’s blogs for the keywords that you want to be found for.

Getting Found Online

When you do an online search, the search engine does not look at the whole web in that moment and bring you pages. The search site has already “indexed” pages with programs called spiders or robots, which request and analyze pages from the web, rank the pages for the appropriate keywords, and store them in an “index” which is what Google looks at when you type in your request.

Those programs “crawl” the Internet by following one link to another, then to yet another link, and so on. So, pages are more likely to be found when more links point to them. If your page doesn’t have many links or only one link, it will be harder for the search engines to find and index it. You want to be linked to from other pages out on the web, which you don’t really have control over; but you also want your website’s pages to link to each other – which you do have control over. I’ll show you how after Purpose Number Two:

Better SEO for Your Property Management Website

Use the right method when you link your website pages to each other and you’ll get better SEO.  While linking, you need to choose the right phrase to link from, because the second page gets SEO credit for that phrase, giving it a better chance of being found for the topics you want to rank for.

Here’s an example. Let’s say you’re writing a new blog about “Evictions” and you also have an older blog about “Getting the Best Tenants” that your posted a while ago. In your new eviction blog, you probably mention that a good way to prevent evictions is by, first, finding a great tenant. Using that phrase, you link the new eviction blog to the older tenant blog, giving it added SEO value for the phrase, finding a great tenant. Then, if someone in your area starts searching for how to find a great tenant, there’s now a better chance for that tenant blog to show up.

How to Insert Links

In our video instructions for how to insert links, we use WordPress as an example, but many other platforms and programs will also work the same way.

1. In our example we’re writing a blog about eviction and we want to link to a blog about finding the best tenant.

2. When we get to the part in our eviction blog about how the key to avoiding eviction is finding a great tenant, we select the phrase we want the other blog to be found for – in this case “find a great tenant in Atlanta.”

3. Highlight the chosen keywords. This will not be the whole sentence. “Find a great tenant in Atlanta” is most likely what people will type into a search box.

4. Then, click the link button – it’s usually a picture of a chain.

Then, WordPress or your blog platform will ask a couple of things:

5. First, you’ll have to establish where you want the link to go. Copy the URL of the page you’re linking to and put it in the URL box.

6. Then, it will ask for a title. This is what will show up when someone hovers over the link in the current blog. This is the SEO keyword sequence. So, you’ll type in “find a great tenant in Atlanta.” Then, if your program gives you the option, choose to open the link in a new page or tab. That way they won’t necessarily stop reading your eviction blog, but will rather go to the tenant blog afterwards.

7. Click to add the link and there it is, underlined in your text. You have successfully added a link. When you save or publish this blog about eviction, the link to your “finding great tenants” blog will be there.

We hope this instruction on how you link for better SEO has been helpful. If you need any help with your own links or anything pertaining to property management marketing, please contact us at Fourandhalf.