Are More Facebook Likes Better for Your Property Management Business?
Most people think that the more Facebook likes you have, the more attention your post will receive. This is not necessarily true. Here’s a quick summary of how Facebook works: they randomly select a small portion of your Facebook audience and they show your posts to this group of people. If those people decide to interact with your post – meaning they like it or comment on it or share it with their own friends – Facebook will then show the post to a greater portion of your audience.

There are three kinds of Facebook likes, and it’s important for you to understand the difference.

Negative Likes

Negative likes come from click farms. If you don’t know what a click farm is, it’s a company that will allow you to buy about 10,000 fake “Likes” for around $5.00. Why would you want to buy fake likes from individuals who will not interact with your posts? These click farms will not do anything for you except reduce the likelihood that Facebook will show your content to real people. It doesn’t make sense to go after these negative likes.

Neutral Likes

Neutral likes come from your friends and family members. They will be most likely to interact with your posts when those posts are cat videos or pictures from the office Christmas party. They aren’t necessarily going to interact with your posts that reveal the 5 Best Tenant Screening Tips. So, you don’t want to spend a lot of time going after those friends and family members when it comes to your Facebook likes.

Positive Likes

The positive likes are where you want to focus your time and energy. These are the real likes, the ones you want to go after. They are the people you actually want to have looking for your information. Mostly they will be homeowners or property investors or other property managers who will interact with your posts and share those posts with their friends who are also in the same industry. When you can attract these positive likes, your information will be shared with a larger audience.

When it comes to Facebook likes, quality is far more important than quantity. If you have any questions about this, or you’d like to discuss your Facebook plans further, please contact us at Fourandhalf, and we would be more than happy to help you.