Part 2: Reimagining How Standardization is Implemented in Property Management Companies

Part 2: Reimagining How Standardization is Implemented in Property Management Companies

by | Mar 12, 2020 | Hints and Tips, Interview, Property Management Business Tips, Property Management Growth, Property Management Industry, Property Management Marketing, Running a Property Management Company, Starting a Property Management Company, Technology, The Property Management Show Podcast

Podcast: Play in new window | DownloadSubscribe: RSS | MoreThe last time we were together on The Property Management Show, you learned why having standardized systems and processes is so important to your property management company. This week, we’re digging a little...
What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign

What It Takes to Maintain a Search Engine Marketing or Google Ads Campaign

by | Mar 5, 2020 | Content Marketing, Digital Marketing, Getting Found, Google Ads, Hints and Tips, How-tos, Marketing Best Practices, Property Management Marketing

Setting up a search engine marketing or google ads campaign is pretty easy, but maintaining it is a different animal. We’re talking to you today about search engine marketing and what it takes to maintain the digital advertising campaign that’s going to help you grow...
How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

How Are Google Ads, Organic Results, and Local Listings Different in Property Management Marketing?

by | Feb 20, 2020 | Competition, Content Marketing, Digital Marketing, FAQ, Getting Found, Google Ads, Lead Nurturing, Local Search, NARPM, Property Management Marketing, Property Management Websites, SEO

What’s the difference between organic results vs paid ads vs local listings? Let’s follow up on the Fourandhalf blog Daniel presented last week, where he discussed SERPs (Search Engine Results Pages) and why they’re important for your property management...
Risk Management Mistakes That Keep Property Managers up at Night with Guest Kathleen Richards

Risk Management Mistakes That Keep Property Managers up at Night with Guest Kathleen Richards

by | Jan 9, 2020 | Hints and Tips, Interview, Property Management Industry, Property Management Marketing, Running a Property Management Company, Starting a Property Management Company, The Property Management Show Podcast

Podcast: Play in new window | DownloadSubscribe: RSS | MoreRisk management isn’t a sexy topic, but it’s something that you need to think about as the owner of a property management company. Making mistakes while managing – or not managing – your risk will keep you up...
How Property Managers Can Avoid Data Analysis Paralysis

How Property Managers Can Avoid Data Analysis Paralysis

by | Jan 2, 2020 | Content Marketing, Digital Marketing, Fourandhalf, Hints and Tips, How-tos, Marketing Best Practices, Property Management Business Tips, Property Management Education, Property Management Growth, Property Management Marketing, Property Management Websites, Running a Property Management Company, SEO

Feeling overwhelmed by property management marketing data analysis? It’s a mouthful. There are literally hundreds of data analysis reporting tools designed to help you get smarter about your property management business and how it’s performing. All of them say...
Creative Ways to Get More Out of Your Marketing Budget

Creative Ways to Get More Out of Your Marketing Budget

by | Dec 19, 2019 | Content Marketing, FAQ, Getting Found, Hints and Tips, How-tos, Marketing Best Practices, Marketing Budget, Property Management Business Tips, Property Management Growth, Property Management Marketing, Running a Property Management Company

How big is your property management marketing budget? Whether it’s big or small, wouldn’t it be nice to stretch that budget a little bit? Today, we want to talk about some creative ways to get more out of the marketing dollars you’re spending to grow your property...