Establishing and tracking Key Performance Indicators, or KPIs, is the first step to using data to enable the growth and success of your property management business. If you aren’t utilizing KPI’s on a regular basis, it’s hard to know how much you can afford to spend...
How is your property management reputation these days? As you’re shopping for goodies to share with your loved ones this Valentine’s Day, be sure to remember that you’ve got relationships to tend with your clients, too. And when your customers love you, well, the 5...
Create a Property Management Marketing Plan Step by Step If you haven’t been thinking about your marketing strategy for 2021, it’s time. Luckily, the Fourandhalf team is here to walk you through creating a property management marketing plan, step by step. Step 1:...
Growing your property management business requires that you use several different marketing strategies. If you put all of your marketing dollars in one basket, you’ll reach the same potential audience over and over again, leaving a large number of prospective...
Summary: Getting more property management leads takes more than just increasing your marketing budget. If you can understand how your reputation, budget, strategy, team and sales process work together, you can successfully reach your lead generation goals. Key...
Last week, we heard from a property manager and a Realtor on The Property Management Show about building referral relationships. They’ve built a powerful relationship that’s resulted in better business for both of them. Strong relationships = more referrals = better...
