Deciding to take your Property Management company on an Inbound Marketing campaign (this is what a well-developed, educational blog is called) must be well justified, as it does take time and effort. In our previous articles we’ve discussed how Inbound Marketing helps Property Managers improve search position and how your videos act as tireless sales people 24 hours a day. Today, we sat down with Bette Durham with Mainlander Property Management to discuss a few other major advantages of putting together an educational blog.
We asked Bette for some of the reasons behind Mainlander’s decision to start an inbound marketing campaign, and here’s some of what she told us:
To Create a Positive Outlook for Property Management and Mainlander
“I think blogging gives Mainlander an opportunity to talk about what we do as property managers and allows us to create a positive outlook for the business, and the industry as a whole. As property managers, we often hear from people only when problems come up, but we do a lot of good things for both Owners and Tenants, and the more people know about it, the better it is for us.”
To Save Time and Have More Meaningful Conversations With Customers
“The questions we cover in our blogs are the questions we get from our clients and prospects every day. If this information is freely available on our blog, I believe this would free up my time to have in-depth conversation with folks who are actually ready to hire us to mange their home.”
Fourandhalf is proud to work with the Mainlander team, and we’re looking forward to sharing their blogs with you over the coming months. Keep an eye out for them!
If you are interested to find out what Fourandhalf can do for your Property Management company, please contact us to set up a consultation.