Websites are one of the most important parts of the marketing strategy for your property management business. In today’s digital age, having a strong online presence is crucial for businesses to thrive.
Property managers, in particular, can benefit greatly from having a well-designed website. Not only does it showcase properties and property management services, but it also provides a platform for potential tenants and property owners to learn more about why they should want to work with you.
Websites can also streamline communication between property managers and clients, allowing for online applications, rent payments, and maintenance requests. Furthermore, utilizing SEO tactics can increase visibility on search engines, leading to more traffic and potential clients.
In short, a website is an essential tool for property managers to attract and retain owners, improve communication, and ultimately drive business success.
Finding the right property management website for your business can feel like a daunting task. Luckily, Fourandhalf offers two great options that cater to different priorities: QuickSites and Fully Custom Websites.
- If your focus is on search engine optimization or launching your website quickly, then a QuickSite may be the better option for you.
- On the other hand, if you have a specific vision in mind and want a fully customized website, then a fully custom site is the way to go.
Both options offer unique advantages, so it’s important to weigh your priorities carefully. To make an informed decision, let’s take a closer look at the similarities and differences between these two property management websites.
Get a Great Property Management Website Either Way
First, let’s go over the standard of care that we put into all of our sites. When you choose Fourandhalf for your property management website, whether it’s a QuickSite or Fully Custom, you can rest assured that you’ll be getting website that is:
Accessible
We prioritize accessibility in website builds, utilizing WCAG standards as a guideline. However, it’s important to note that these standards are always evolving, which means that maintaining compliance requires regular auditing and remediation.
To achieve this, we incorporate features such as compatibility with assistive technology, alternative text for images, clear and consistent navigation, sufficient color contrast, and readable text. By doing so, we ensure that your website is accessible to all users, including those with disabilities, providing a better user experience for everyone who visits the site.
Built to Fit Your Property Management Company
We want to make sure that your website matches your company’s branding. That means all of the colors, the number of site pages, copy, images, and logos will be picked by you, even for a QuickSite.
Search Engine Optimization
Technical SEO
All sites are run through ahrefs immediately after launch to ensure there are no broken links, 404 errors, missing alt-text, unnecessary redirects, broken images, mixed content, etc.
We also immediately submit websites to Google Search Console to be indexed once all technical SEO issues are resolved. While fully custom sites take longer than QuickSites to be fully optimized, our team works hard to make sure everything is running smoothly and effectively on all of the websites we build.
On-page SEO
On-page SEO is also an important part of design for property manager websites. From keyword research to heading structure, we make sure that search engines can properly crawl your pages. We also use structured data to ensure that search engines can understand the content on your website more clearly.
Focused on Bringing in New Property Owner Leads
Most importantly, all of our websites are built to bring in more owner leads. We understand that property management is a relationship-based business, and we strive to make sure your website helps you build those relationships. We do this through strategically placed lead magnets, hooks, and thoughtful navigation so that prospective tenants or owners can find exactly what they’re looking for.
QuickSites: The Fastest Way to Get Your Property Management Website Up and Running
A QuickSite might be best for you if:
- You want your site fully optimized for technical SEO and load time right from the start.
- You don’t currently have a website.
- You need a website quickly.
Fast Property Manager Websites
As a property manager, having a website that accurately reflects your company’s brand and services is crucial. However, creating a fully customized website from scratch can be a time-consuming and costly process. This is where QuickSites come in. These templated sites offer a fast and efficient solution, taking only a few weeks to create and launch.
Don’t be deterred by the word “templated” – we know that each property management company has its own unique identity and we will work with you to ensure that your logo and company colors are seamlessly integrated into the website design. We can also discuss customizing the page arrangement, contact forms, images, navigation bar, and copy to make sure that the site truly fits your business.
If there are design elements that you want to change outside of included customization features listed above, let us know! We’re open to discussing different customization options for QuickSites but please note that there will be an additional fee if they fall outside of the included scope of work.
The Best Property Management Websites for Quick Lead Generation
QuickSites also come fully optimized for technical SEO and for page load time – including on mobile devices! That means search engines and your potential new clients will have no problem accessing and navigating your website. This feature is valuable to any property management company, but especially anyone just starting out.
With QuickSites, you’ll have a professional and effective online presence in no time.
Fully Custom Sites: Property Management Websites that are Completely Unique to You
A fully custom website might be right for you if:
- You want to have complete control over your website design and content.
- You have more than one line of business.
- You already have a live website and can be patient while our team works to bring your vision to life.
Fully Custom Solutions
With our custom property management websites, you can choose from 300 themes to begin creating a website that is truly unique to you. Every design aspect is fully customizable, and our team of talented web designers will do everything in their power to bring your vision to life.
However, this in-depth process does add production time, with a minimum build-out time of 8-10 weeks. While this may not be the quickest option, a fully custom website can set you apart from other property management companies and may give you an edge when it comes to attracting new clients.
Our development team works towards fully optimizing the mobile version of your website before launch. This means ensuring that words and images don’t get cut off, making sure the menu works perfectly, and generally making the site more user-friendly on mobile devices.
A fully custom website is that it can be more challenging to optimize for load times than our QuickSites. Efforts to address slower load times often fall under the umbrella of continuous improvement, as these kinds of adjustments can add a significant amount of time to our standard development process.
Unfortunately, there’s no simple fix for this issue, as custom sites by definition require more development work than pre-made template sites like QuickSites. As a result, our custom sites require more optimization work to achieve similar speeds to our QuickSites.
The Best Property Management Websites for all Property Management Companies
We strive to offer the best property management websites to fit the needs of any property manager. Whether you have a limited budget and want something up quickly, or you’re willing to invest time and money in a truly custom professional property management website, we have an option for you.
As a property manager, having your own property management website is essential to stay competitive in the industry. At Fourandhalf, we understand that every business has different priorities and needs, which is why we offer two great options for your website design.
QuickSites are perfect for those who want to launch their website quickly and with ease, while our Fully Custom option offers a fully customized website that stands out from the competition.
We stand behind both options as they provide valuable resources for property managers, but it’s crucial to make the right choice based on your specific needs. Rest assured, our expert team will be there to help you every step of the way, so you can have peace of mind knowing your website will be built correctly for maximum success.
So if you’re ready to take charge of your property management business and start generating more leads, contact Fourandhalf today!
