Today we’re talking about the number one blog that you can publish to close more property management leads. The best blog is probably the first question you get asked every day by prospects: how much does property management cost in your location?

Why is this the Best First Blog for Property Managers?

Owners are searching for answers to this question on Google all of the time. Most likely, because prospects don’t know anything about property management – it’s the only question they can think of to ask. Once you have them on the blog, they can link to other articles you’ve written and learn more about property management.

While you will eventually seduce them with more in depth blogs, it’s important to get in front of them right away by answering this basic question.

What Should You Say in Your First Blog?

Try to make sure your blog addresses every single type of payment that’s included in your professional property management services. You don’t want them to be surprised by any fees later on, if possible.

Start out by explaining the leasing fee, what it covers, and how much of a percentage from the first month’s rent goes towards that. Then, you want to discuss the six to ten percent you likely charge monthly for the ongoing management of their property. Talk about whether there are mark-ups to consider on things such as maintenance, and whether there is a renewal fee charged.

When all of this information is included, the potential customer is a more knowledgeable customer. Then, when that prospect goes to your competition and they ask the exact same questions, your competition might flounder on these answers. That will put you ahead because the prospect has already met you and you’ve been able to establish trust and expertise. You have answered these questions, so they’ll be more willing to work with you.

How Should the Blog be Used?

Once you film your video, and you have your content, there are a few different ways you can use it. First, it’s by far the most searchable property management blog out there right now, so it should be easy for prospects to find. If you’re running an AdWords campaign, you can use this on your landing page or your website – wherever you’re directing your traffic. It’s also a good way to educate new customers on what property management costs. So if you’re running a property management marketing campaign, you can send your leads the blog, and the valuable information it provides will help you stand out in a sea of other property management companies.

Here are a couple of sample blogs to show what we’re talking about:

From Dede’s Rentals in Santa Rosa, CA:

From KTB in Sacramento, CA:

If you have any questions on what type of blogs are most helpful or you’d like to talk about why this one is especially important, please contact us at Fourandhalf. We look forward to talking with you.