How to Pick the Best Property Management Name for Your Business

How to Pick the Best Property Management Name for Your Company

This week, we want to talk to you about choosing a property management business name. In a lot of cases, of course, it’s up to what feels right to you. Let’s just take a couple of moments and go through some of the things that might help you make a decision and avoid some problems down the line.

Before Choosing a Property Management Company Name

We referenced the Small Business Association for what you want to consider when choosing a name. Here are some questions that you will need to ask yourself when choosing a property management company name.

  1. How will it look?

This also goes for questions like, How’s it going to look on the logo? How’s it going to look on signs on the front of your building or the rental signs that are in front of your units, etc.?

You do not want to make your name too long, especially in states like Washington, where you must put your entire business name on all of your communications. If you have made your company name Joe’s Real Estate, Gourmet Hot Dogs, and Property Management, Incorporated, that’s a lot of stuff to put on there. Keep that in mind.

  1. What connotations will it bring up in the viewer’s mind?

If your company name is “Bob’s Totally Cool Property Management” then it’s probably not going to give the professional attitude that you want to have.

  1. Is it unique?

This is important on a number of levels. You want people to think of you, and only you, when somebody encounters your business’s name. There are also legal issues to consider; for instance, usually you cannot have a business name within your state that’s the same as another company (or even too similar to another entity in the same industry.) You’re going to want to do your research by going online to see if some other business is using it. Then, you can check with your state to see if that business name has been registered with them – which is likely, and very time-consuming. Here in California, the home of Silicon Valley, it has to be done by mail. You’re usually better off just choosing another name before going to that trouble.

  1. Is it available as a URL?

We’ve done this as a blog before, where I talk about what you want to choose for your property management business’s URL. I have suggested before that you shouldn’t use your business name, but let’s say you want to anyway. That’s fine, but then you have to make sure it’s available. You would rather have it available as a “.com” than trying to work around something else.

What You Don’t Want to Do When Choosing a Property Management Name

  1. Don’t use your name. If you have a common name – (or even not that common – I’m not the only John Bykowski in America, and two of the others were being indicted at one time) your company could be mistaken for another company in another location. Also, it is going to be more difficult if someone wants to take over your company. If it has a generic name, great, then they could take it over.
  1. Don’t have it the same name as another company you own. For instance, if you have a real estate agency that is the Super Awesome Real Estate Agency, if you have Super Awesome Property Management, there’s a chance that the reviews of one will affect the other. Usually, it’s going to be bad reviews on your property management company (simply because of the way the property management business works) that is going to then possibly affect the real estate agency. We heartily suggest in having two separate names.
  1. Even though it will help your SEO and name recognition, we don’t suggest in using a town name. If you choose the name of a small town and you want to move to other towns in that area, you will find it hard to get found. You will get some local property management SEO benefit out of calling yourself Roseville Property Management Company should you be in Roseville, CA. But if you want to expand to Sacramento somebody in Sacramento may think that you are not the appropriate company for them or maybe not big enough. Additionally, having the name of another town for your business will now work against you, SEO-wise. So, you ideally would want to avoid that.
  1. Finally, take it from a person who works at a company called Four-and-half. Don’t make it hard to spell and understand. The amount of time that I have spent correcting people about the way our company’s name is spelled/pronounced/emailed is a lot of time that I will never get back. Don’t use homonyms – a word that sounds the same as something else. That is just going to cause you trouble later on down the line. Our name, Fourandhalf, does come with a fun origin story that we can use and get people to remember us by, but keep that in mind when you’re choosing your own company name.

We hope this has helped you out. If you have any other questions, feel free to give us a call, or reach out to us at – Internet Marketing for Property Managers.

Looking to start a property management company? Be sure to check out these articles that our readers have loved:

John Bykowski

About John Bykowski

John Bykowski is the Vice President of Operations of - a Marketing Agency that works exclusively with the Property Management industry. John has spent the last few years helping Property Management companies utilize the latest technology to thrive.

Leave a Reply

Request a Free Website Consultation

Estimate ROI (Return On Investment)

Desired Growth (# of properties) :
Average Monthly Rent :
Annual Contract Value: $0
Customer Lifetime Value: $0
Estimated Annual Profit: $0
Estimated Lifetime Profit: $0
Estimated Portfolio Value Upon Sale: $0

How we got these numbers

• Annual Customer Value (8% of average rent multiplied by 12)
• Customer Lifetime Value (4 multiplied by ACV)
• Estimated Annual Profit (at 20% of ACV)
• Estimated Lifetime Profit (at 20% of LCV)
• Estimated Portfolio Value Upon Sale (1.2 times ACV)


Experienced a 183% increase in website owner leads compared to previous site

“I love our OnePartner website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts.”

                            – Jock McNeill, Owner of Alliance Property Management


  • This field is for validation purposes and should be left unchanged.
“Fourandhalf has been the cornerstone of our marketing program. They are easy to work with and produce measurable results. Every marketing dollar is important to us and Fourandhalf makes our budget work for us.”
– Danielle Miner, Owner Oak Trust Property Management


  • This field is for validation purposes and should be left unchanged.

Experienced a 190% increase in website owner leads compared to previous site

“We are only a few months in and the decision to switch to the OnePartner platform is already paying dividends. Our inbound leads have significantly increased and perhaps more importantly, we can now actually measure the effectiveness of our campaigns and 3rd party ads. I highly recommend the OnePartner team.”

                    – Andy Moore, Owner of Gulf Coast Property Management


  • This field is for validation purposes and should be left unchanged.
Fill out my online form

Alex Osenenko
President and CEO

Alex’s professional mission in life is to help small businesses grow and thrive. He is the President and CEO of and is serving his 5th year on the Board of Directors for CALNARPM.

After spending 9 years in the trenches with his property management clients, Alex draws on his experience to host “The Property Management Show” Podcast and co-authors a weekly Property Management Blog on Alex has extensive experience speaking for various NARPM events at the local, state, regional and national level.

Alex is a graduate of San Francisco State University with an Electronic Commerce Systems Degree. His business philosophy is simple: Happy Customers are created by Happy Employees, which results in Happy Shareholders. Alex serves on the Board of Directors of CALNARPM (California Chapter of National Association of Residential Property Managers) and hosts a Podcast “The Property Management Show“, available on iTunes.


John Bykowski
Chief Operating Officer

After graduating from the University of Michigan with a film degree, John proceeded to do everything but. During his career, John has specialized in operations and has developed processes for small companies in diverse industries, such as bleeding-edge marketing technology, social networking, trade shows and exhibitions, and cloud software. John and Alex had worked together previously, and when he needed someone to help take Fourandhalf to the next level and beyond, Alex brought in John as his first employee, and later, business partner.

In addition, now that he’s using his film school know-how to help property managers look their best in their blogs, his mom no longer feels his degree was a complete waste of time.

Danny Morris
Director of Account Management

Born in Australia and growing up in Israel, Danny has spent a lot of time traveling the world between those two places. After completing his military service in Israel, Danny began following his biggest passion, writing, which he discovered while backpacking South America and publishing his first book.

When it was time to unpack, he returned to Australia to complete his Journalism studies amongst the beaches of sunny Perth. Danny is a huge online fan and after working in a number of related jobs, he finally gets to combine his two favorite things, working with media and people.

Marina Osenenko
Product Manager

Marina draws upon her real estate, business operations and customer service expertise for Fourandhalf. Her favorite part of being with Fourandhalf is the opportunity she has to really get to know our clients, build professional customer relationships and truly be part of a team that assists in their success.

Her time away from work is happily spent watching her children grow up and attempting to keep up with them! Any spare moments beyond nurturing her children are filled with hiking, spending time with friends, exploring the Bay Area and squeezing in a non G-rated movie every now and then.

Marie Liamzon
Product and Marketing Manager

Before joining Fourandhalf, Marie worked for one of the largest banks in the world. She took on different roles, but couldn’t find what she was looking for. She pursued a variety of side projects until she finally decided it was time for a career change.

Marie is very passionate about helping people and learning new things. In her spare time, you might catch her exploring new places and taking far too many pictures.

Kyle McLean
Customer Success

Born in San Diego County, Kyle McLean has since migrated to the Oakland woods. A fan of tall trees and tall tales, he holds a bachelor’s degree from the creative writing program at the University of California, Riverside and is a licensed California Certified Shorthand Reporter.

After a few years as a freelance court reporter, Kyle has joined Fourandhalf for an opportunity in sales and digital marketing. In addition to reading and writing, his hobbies and interests include gardening, hiking, soccer, coffee brewing, and craft beers.

Karen Wyle
Account Management

Originally from the Philadelphia area, Karen moved eight times in seventeen years all over the East Coast and to the Midwest before settling here in Northern California six years ago. She is an alumna of Brandeis University with a BA in American Studies and earned a MBA in Marketing Management from Indiana University in Bloomington. Karen’s business career has been well-rounded, with experience including advertising, direct marketing, corporate retail, product management, new product development, and new customer generation. Beyond an office setting, she has been thrilled to volunteer her time giving back to the community with KPMG’s Family for Literacy, at her daughter’s school, and as a Girl Scout Troop Leader. Karen enjoys music, good food, traveling to new places, completing jigsaw puzzles, meeting people and making connections.

Karen became a part of Fourandhalf’s Account Management team in 2016, relaunching her marketing management career after a pause to raise her family. She is excited to rejoin the business world and to work with such a strong marketing management team.

Paige DeRuyter
Account Management

Paige graduated from Chico State University with a degree in Journalism. Her favorite part of working at Fourandhalf is helping clients create and produce educational blog content to grow their business. She is an avid sushi enthusiast who enjoys riding her bike and watching college football and in her free time.

Nissim Boozaglo
Web Hosting Support

After working as a Radioshack store manager, Nissim decided to change his career path and pursue his passion for music production by getting his B.A.S. from Expression College for the Digital Arts. Nissim has a beautiful 8-year-old girl and loves cooking delicious homemade food and going camping with her! At Fourandhalf, Nissim is responsible for the implementation of the clients’ Landing Pages and Google Adwords campaigns.

Theresa Barnes
Campaign Director

Theresa Barnes was born and raised in the Bay Area and graduated with her Bachelors Degree in Communications Studies at San Francisco State University. She worked in aviation at a private FBO for 3 years, and other industries, before joining the Fourandhalf team. She finds a balance between being a young mother, work, and living a healthy lifestyle outside of work by staying as active as possible. She is dedicated to customer satisfaction and having a great work ethic.

Brittany Stephens
Campaign Director

Brittany recently moved to the Bay area after graduating from California State University Chico with a degree in Business Marketing. She is known for her excellent communication, customer service skills, and shameless nerdyness. Her passions include: music, tabasco, Lord of the Rings, and the Golden State Warriors.

Logan Jones
Business Development

After graduating from CSU Chico with a Degree in Business Marketing, Logan moved back to the East Bay and pursued a career in sales. With an attention to detail and a relentless drive, he strives to improve himself and his passions each day. When not at work Logan enjoys playing guitar and writing songs, and occasionally performing around the Bay Area. He is an avid sports fan keeping up with everything SF Giants, 49ers, Cal Bears, and Golden State Warriors.

Hope Lumbley
Account Management

Hope recently moved to the Bay Area after graduating from Chico State University with a degree in Journalism. She is coffee crazed, dog obsessed and hopes to visit all National Parks. One of the greatest times in her life was when she lived abroad in Costa Rica and hopes to travel more of Central America in the future. She feels blessed to work for a company who supports her love for travel and the need to learn more about what the world has to offer.

Ebook Download