Today we are talking about the length of time that’s required for your content to start generating property management leads and how to get it validated faster by Google so you can start to see leads quicker. First, let’s manage your expectations: it can take six to 12 months for Google to consider your content to be valuable. Remember that millions of videos are loaded onto the Internet every day. Google can’t just assume that the content of your video is going to match its title. The process takes some time. Here are a few factors to consider to get the most out of your videos.
Google judges a video based on viewer retention, or how long a viewer stays on your video. When a bunch of people click on your video and then click off it right away, that devalues your content. However if a lot of prospects watch the content in its entirety, Google will be more willing to show that content to the next group of people searching for these solutions to their problems.
So the goal is to get your content valued faster. The first thing you can do is choose topics that are clickable and searchable. These are the subjects that will earn a click as soon as a person finds them. Think about the questions you get asked most frequently. For example, people always ask how much property management costs, and what you charge. That’s an excellent topic for a blog. Someone will find that and watch the complete video to see what you have to say. You can also choose hot topic issues to cover, such as Section 8, service animals or medical marijuana and how those things impact rental properties. People are searching for information on these things on a regular basis because they’re in the press. This content will be valued by Google faster because the topics are extremely searchable.
Another thing you need to do is to send content to new prospects and professionals you work with, such as real estate agents. People in the industry will watch the information and digest it because it’s relevant to what they do and it helps them to be more knowledgeable. Then when new prospects are searching because they have questions, this content will be shown because Google will value it. This is how to optimize SEO to get property management owners leads faster from your content. If you have any questions about what we’ve talked about, please contact us at Fourandhalf – Internet Marketing for Property Management Companies.