How a Bad Reputation Hurts Your Property Management Business

In the world of property management, reputation is everything. It forms the backbone of trust and credibility with potential clients and is intrinsically linked with the success of your business. A good reputation can provide a steady stream of clients, while a bad one can deter potential customers and lead to a dramatic loss in business.

Today, we are concentrating on what happens if you don’t have a good online rating.

The Impact of Your Online Reviews on Your Close Rate

If calls are coming in but your close rate isn’t there, maybe you should take a look at your online reputation. If your reputation is bad, there is an excellent chance that even after you’ve spent money and got a lead, when they do their due diligence and research your company online, they see your bad rating and go to your competition instead.

But here’s the twist: imagine if it were your competitors who had the bad rating, while your brand’s reputation stood out in a good way. That’s the ideal scenario. Having a positive online reputation is crucial for attracting new customers and building trust in your brand. When people see the glowing reviews and high ratings associated with your business, they will be more likely to choose you over your competitors.

Having a strong online reputation is essential for attracting new customers and building trust in your brand. When people see the positive reviews and high ratings associated with your business, they will be more likely to choose you over your competitors. It’s all about creating a positive impression and standing out in a crowded market.

Reputation Management Strategy in the Property Management Industry

It’s really easy to get discouraged if you go to review sites and start comparing yourself to restaurants and businesses in other industries. But remember – it’s easy to get a 5 star review when your entire job is making people happy. Your job as a property manager specifically includes making people unhappy.

Part of your job is to weed out less qualified renters on behalf of your owners. That creates a lot of disappointed people. For every house you successfully rent out, there’s a group of people who didn’t get that house. Maybe they didn’t get there in time or maybe they didn’t get past your screening criteria. They will complain by leaving a negative review, and that’s just one example of the many unhappy things property managers have to do every day to protect their owners’ property.

Just remember: unhappy people are doing the same thing to your competition. You don’t have to outrun the bear; you just have to outrun the other guy. That’s what you should be thinking about.

Effective Reputation Management Strategy for Property Managers

People are more likely to leave negative reviews if they’re unhappy than they are to leave a positive review when they’re happy. That’s why it’s crucial to actively manage your online reputation.

Ask, ask, ask for those good reviews so you can boost your brand’s online reputation. Concentrate your efforts on the people who you know are happy. You can do this by sending a follow-up email to your clients after they have rented a property through you, thanking them for their business and kindly requesting that they leave a review on your chosen review platform.

That’s the easiest online reputation management strategy for property managers who are trying to create a positive brand reputation on their own. If you don’t have the time to request these positive reviews, you should hire people to do it. This is a service we provide at Fourandhalf, and Reputation.com also has a tool to help your company get a better rating.

The Imperative of Positive Online Reputation in Property Management

When potential leads search for you, they’ll see your rating right next to your name. Your reputation will determine whether you gain or lose clients, and unfortunately, you have no control over it. The only thing you can do is gather positive reviews and showcase your credibility!

If you have any questions about this facet of reputation management,  or if we can help you get the best possible online rating, please contact us at Fourandhalf – Internet Marketing for Property Managers.