Marketing and Business Strategy Blog for Property Managers
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Acquiring Property Management Companies: Financing Deals, Finding Deals, and Integrating Processes
Mike Kalis is the CEO and president of Marketplace Homes. He joined us on the Property Management Show podcast to talk about growth plans and discuss the challenges of acquiring property management companies. Marketplace Homes – 19 Markets and 3,100 Doors Marketplace...
How to Create a Landing Page that Converts
The best way to run a successful AdWords campaign is to make sure your ad and your landing page provide the most relevant information to your users. Specific and targeted messaging provides useful information to your visitors, and brings in the ROI you expect from...
What We Can Learn from the Failure of Detroit’s Castle Property Management
The Property Management Show Case Study The latest event in the property management industry is quite significant. Castle Property Management, a VC-backed, technology-first start-up in Detroit is closing their doors. Let’s talk about what we can learn from the failure...
How Often Do I Have to Update My Property Management Website?
How often should you update your website? The short answer is: regularly. Today, we want to talk about website updates and why you need to make them. Higher Bounce Rates Hurt Your Rankings A stale website equals a higher bounce rate. When someone comes to your...
Why Should I Use a Landing Page for My AdWords Campaign?
Why would you send visitors to a landing page rather than your website with your Google Ads campaign? At Fourandhalf, we get questions about this every once in a while, and it’s important to understand why you should create an AdWords-specific landing page. Here are a...
Putting People First for Property Management Business Success
A Chat with Aaron Robertson of Authority Property Management About a year before Alex Osenenko started Fourandhalf, he met Aaron Robertson, and they were both doing different things. Alex was working for Appfolio and Aaron was running a property management company...
Fourandhalf’s Best Property Management Blogs in 2017
The magic number is 50. That’s the number of blogs Fourandhalf released into the wild in 2017. And today, we’re sharing some of the best property management blogs we created over the last year. Best Property Management Marketing Blogs Four blogs really stood out in...
Local Marketing for Property Managers: Getting Your Blogs Found In Your Area
Our clients often ask us about local marketing for property managers and what they should do to get found by owners in their respective markets. Today, we'll talk about how to best show Google and the people searching on Google that you’re the local property...
Avenues to Property Management Growth: Q & A with Alex Osenenko
The Property Management Show has been on the air for about two years, and each episode inspires a lot of feedback from listeners. There have been some questions along the way as well, so on this episode, host Alex Osenenko is answering some of the specific questions...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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