Marketing and Business Strategy Blog for Property Managers
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4 Online Tools to Generate More Leads for Your Property Management Business
We talk a lot about pay-per-click strategies and how to run those campaigns. In today’s blog, we’re focusing on the different lead channels you have as a property manager. You need to know how your company can attack them, and how to plan your strategy. We’ll help you...
Website User Interface for Property Managers: Design and Art
Art and architecture have more to do with your property management website than you realize. We’re talking about website design today, and reinforcing why user interface is so critical.
Support My Growing Property Management Business: A Guide to Automation and Outsourcing
Over the last 48 episodes of The Property Management Show, at least 40 of them have covered sales and marketing. So, there’s a wealth of information for growing your property management business. If you missed those, go back in the archives and pull out a roadmap on...
Top 3 Reasons for a Blog on Your Property Management Website
If you think the only reason to have a blog on your website is because everyone else has a blog – that’s not good enough. Your property management blog provides major opportunities for you, and today we’re sharing the three top reasons to have a blog on your property...
8 Things Owners Care About, According to their Online Reviews
Improving online reputation is something that all property managers want to do, and today we have some useful information on how to do that. We analyzed reviews that owners were leaving on our clients’ Google+ and Yelp pages, and we came up with some interesting data....
Why Do Property Managers Need a YouTube Channel?
You know Google is the top search engine online, but what is the second biggest search engine? You may be thinking that it’s Yahoo. Or, Bing. Or, Ask.com. Nope. The second largest search engine is actually YouTube. According to HubSpot, 58 percent of viewers believe...
Reputation Mistakes that Will Get Your Business on the Google Blacklist
Property Management Reputation Questions Answered You may be taking risks with your reputation that can result in Google and other platforms blacklisting you and your company. Today, we’re talking about reputation. There’s only one right way to build a good...
PM Grow Summit 2018 Takeaways
Is Your Property Management Website Still Marketing to a Client from 4 Years Ago?
Back in 2012, when the housing marketing collapsed, the property management market was flooded with a particular client type: The Accidental Landlord. People couldn’t sell their homes, so renting their home out was the only way to stay afloat. Tens of thousands did...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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