Marketing and Business Strategy Blog for Property Managers
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Property Management Marketing Update: New Google Ad Metrics Effective Sept. 30, 2019
Have you heard about the most recent Google Ads update? Google has announced a major change that will affect your Google Ads, search results, and ad performance reporting. Today, we want to walk through what that means for your property management marketing campaigns....
Bottlenecks to Property Management Profitability: Focusing on the Wrong Activities
The latest series on The Property Management Show podcast is going to focus on the bottlenecks that keep property managers from becoming profitable, growing and increasing their productivity. To kick off this series, we have invited Kasey McDonald to talk to us about...
Paid Ads Part 3: Do Bing Ads Work for Property Management Marketing?
Have you dismissed using Bing Ads for your property management marketing? When it comes to pay-per-click advertising, almost everyone thinks of Google. That’s understandable; Google definitely owns the majority of the market when it comes to online search. But,...
Debunking Privacy Myths for Property Management Companies with Hans Skillrud and Donata Kalnenaite of Termageddon
Privacy is suddenly something everyone is talking about, and as a small or medium-sized property management company, you might not think you have to worry too much about it. After all, you’re not Facebook. You’re not Google. Why would privacy for property management...
Paid Ads Part 2: Why Google Ads is Expensive and What Property Managers Can Do About It
After watching our blog on rethinking paid advertising for property managers, do you have questions about Google Ads? We know that some property managers feel Google Ads is getting more expensive. If that's you, you’re not alone. Today, we’re talking about why it...
Investment Inception: How to Get Investor Owners to Trust Property Managers, with guest Shawn Johnson
Today we have a pretty cool guest on The Property Management Show Podcast. Shawn Johnson of Independence Capital Property Management is an investor and property manager, and he shares a lot of golden nuggets that will help property managers attract investors, and work...
Paid Ads Part 1: Rethinking Paid Advertising for Property Managers
When people think about paid advertising for property managers, otherwise known as online advertising, the first thing that comes to mind is Google AdWords (now Google Ads), and sometimes the term PPC or Pay Per Click comes up. But is this all there is to online...
Understanding Responsible Property Management Growth with Eric Wetherington
Eric Wetherington from New Heights Property Management has more than 25 years of experience starting, acquiring, and managing dozens of companies. He is joining The Property Management Show today to discuss responsible property management growth. We talk about what...
5 Tips to Feel Comfortable on Camera
Why Create Property Management Video Blogs? We have worked with hundreds of property management companies over the years, and we’re always encouraging them to create content that can help them grow their business. Usually, this includes a property management video...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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