Marketing and Business Strategy Blog for Property Managers
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Starting a Property Management Company: Choosing a Domain Name
Choosing a domain name for your property management website can feel like a big decision, but it doesn’t have to be overwhelming. A domain name is your website's address on the internet. It's unique to your own website and it serves as your online identity, making...
The Importance of Consistent Branding and Identity
When you think about branding, does your property management company come to mind? Maybe you don’t consider yourself as having a brand at all—but here’s the truth: you do. Even if you haven’t intentionally crafted a distinctive brand identity, your company already...
How to Choose the Best Name for Your Property Management Business
Choosing the right name for your property management company is more than just a creative decision—it’s a strategic one. Your business name shapes your brand identity, impacts your marketing efforts, and can even influence your long-term success. Before settling on a...
Anatomy of a Search Engine Results Page (SERP)
Do you know what a Search Engine Results Page (SERP) is and how it impacts your property management company’s online visibility? If you've ever searched for something on Google—whether on your desktop or mobile—you’ve seen a SERP in action. But understanding its...
10 Lessons from 10 Years in Digital Marketing: Insights for Property Managers and Small Businesses
What can happen in a decade? A lot. This week marks my 10-year anniversary -- a full decade -- of working in property management marketing. As I reflect on the past 10 years, I am amazed at how much has changed in the digital marketing landscape. From social media to...
From Invisible to Irresistible: Grow Your Property Management Business by Getting Owners to Find, Like, and Hire You
If you’re struggling to attract new owner leads, collect positive reviews, or even show up on Google, you’re not alone. The property management industry is becoming increasingly competitive, and standing out requires a strategic approach to marketing. Here’s how to...
Residential Property Maintenance Metrics and Improving NOI (with Ray Hespen)
Ray Hespen, who is a frequent flier on The Property Management Show, joined us again to discuss maintenance metrics and how measurement improves resident satisfaction and owner NOI. The last time he was on the podcast, in late 2023, his team was just beginning to...
AI’s Role in Attracting Owner Leads for Property Managers
Fourandhalf’s Marie Tepman, Interviewed by Marc Cunningham on the PM Build Property Management Business Podcast Marc Cunningham, from Grace Property Management and PM Build, invited Marie onto his podcast to talk about artificial intelligence (AI) and its role in...
A Step-by-Step Guide to Rebranding for Property Management Companies Without Hurting SEO
Rebranding can be an exciting milestone for your property management company—a chance to modernize your image, expand into new markets, or better reflect your vision. But it’s not just about a new logo or name; a rebranding strategy impacts every aspect of your...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"Fourandhalf has been a game changer for our marketing needs. They are experts in their field. They know how to engage their audiences and are so quick to respond. I've been incredibly impressed with them! It is like having a marketing employee on staff for a fraction of the cost! We love Fourandhalf!"
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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