Marketing and Business Strategy Blog for Property Managers
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How to Market a Property Management Company with Marie Tepman
Kathleen Richards recently interviewed Marie for her PM Tribe coaching group. They talked about the importance of marketing for property management companies, when it makes sense to seek professional help, and the current trends in the property management industry. ...
3 Blue Ocean Strategies for Growing Property Management Companies with Scott Brady
Scott Brady from Progressive Property Management, a successful property management company in southern California, is back on The Property Management Show, talking to us about an updated Blue Ocean Strategy that a property management company can use for the current...
Weathering the Storm: How to Recession-Proof A Property Management Business w/ Kim & Scott Hampton
The current economic climate is a double-edged sword for property management companies. On the one hand, we are seeing increasingly high demand for rental property as people look to downsize and move away from homeownership. On the other hand, with reduced job...
Property Management Marketing Ideas to Get the Right Owner Leads
Have you been looking for more marketing ideas for your property management company? Is your current strategy not getting you the kinds of owner leads you'd like? Do you need more owner leads, but don't know how to get them?Let's start with this: Property management...
How to Set a Property Management Marketing Budget According to Greg Crabtree, CPA
Greg Crabtree, CPA is back on The Property Management Show to talk about marketing spends and the return on investment (ROI) that property management companies should expect to see on marketing budgets. If you’re not already familiar with Greg, he’s an accomplished...
PPC Campaigns: Brand Awareness vs. Lead Generation Campaigns
Are you looking to further your company's reach and get your name in front of more property owners? In today’s digital world, it can be difficult to stand out from the crowd and attract potential clients. One of the best ways to do this is with a Pay-Per-Click (PPC)...
Creating Customers for Life
Dave Gorham is back as our guest on The Property Management Show. He is a co-founder of Realty Solutions in New Jersey, and we’re diving into his philosophy around customers for life, and how it’s important to align a business with the idea that you’re going to serve...
Applying Generative AI Conference Learnings for Property Management Marketing
Generative AI has taken the world by storm, and every industry (including property management and real estate) is scrambling to figure out how to capitalize on this. It’s a brave new world, and those who can make the most of it will be the ones who come out on top in...
Lifetime Value vs. Transactional Value
On The Property Management Show today, we’re speaking with Andrew Smallwood, who is the Chief Customer Officer (CCO) at Second Nature and the host of the Triple Win podcast. We’re diving into the difference between lifetime value and transactional value and how...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
"I felt like our website finally postured us and posited us for who we really were. And we could have never done that without the help of Fourandhalf...If you’re investigating Fourandhalf, and you’re trying to figure out if this is a good fit for you or not, just try it. You just owe it to yourself to try it. I don’t know how you could really live without them."
"We've been working with Fourandhalf for several years and our account rep Karen is very attentive to our business' needs. Initially we hired them to manage our online reputation for our property management company and now have 100s of reviews from customers. Recently, they launched a new website for us and I'm looking forward to growing our business with them in 2022. If you are serious about marketing your company......call Fourandhalf."
"We have used FourandHalf for a while now and have had a great experience. Hope and her team are always wonderful to work with, quick to respond to any questions or concerns that we may have, and are always so personable. We really appreciate their attention to detail and willingness to always work with us to achieve our goals. Thank you Hope & team!"
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