Marketing and Business Strategy Blog for Property Managers
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How to Deal with Owner Churn
Welcome back to The Property Management Show. If you joined us on Part 1 of this podcast with Ray Hespen, you learned about why it’s important for property management business owners to pay attention to churn. You need to do more than pay attention - you need to...
What Factors Affect Owner Churn? with Ray Hespen
On The Property Management Show today, we’re talking with Ray Hespen, who has been here before to talk about maintenance, data, his company PropertyMeld, and the dangers of ghost maintenance requests. Today, we asked him to discuss what some of his recent data has...
Why Customer Churn is a Silent Killer with Daniel Craig
Daniel Craig on Why Customer Churn is a Silent Killer Daniel Craig from ProfitCoach is joining us on The Property Management Show today to discuss the problem of churn and the value of retention. Walk down memory lane with us for a bit, and you’ll remember that...
How to Use Negative Reviews to Improve Your Operations
Can you relate to the sinking feeling most people and businesses feel upon receiving a negative review? If you can, pay attention to this blog. We’re discussing how you can use negative reviews to improve your property management operations and...
Podcast Sneak Peek: Owner Churn with Ray Hespen
Meet Ray Hespen! He is the CEO and Co-founder of Property Meld. You might recognize him if you attended PM Grow Summit 2022, where he spoke about maintenance as an owner retention tool. He'll be on the podcast talking about Owner Churn.
Podcast Sneak Peek: Customer Churn with Aurelie Lemmens
Meet Aurelie Lemmens! She is the Academic Director of the Expert Practice on Customer Analytics at the Erasmus Center for Data Analytics in The Netherlands. She'll be on the podcast talking about Customer Churn. Check out the video for a sneak peek of our interview...
Is Content Marketing Still Relevant?
We talk a lot about content marketing. But, what is it? More importantly - does it still work in 2022? We’re answering some of those questions today. What is Content Marketing for Property Managers? Let’s start with a simple definition of content...
The Property Management Show is Back!
We're thrilled to announce a new season of The Property Management Show Podcast. Watch the trailer to see what this season will be about!
The Importance of Long Form Content
Ten years ago, if you were a property management company writing your own blog content and filming your own videos, that kind of marketing gave you a competitive advantage within the industry. But now, everyone is doing it. This type of marketing is not only...
What’s it Like to Partner With Fourandhalf? Catch Up with Our Lifetime Clients
I’m really pleased with my Fourandhalf website – I think it looks new and fresh and is easy for users to navigate. One of the best features is the quarterly check in with the Fourandhalf team which allows me to look at the web site and see how it is performing. This quarterly analysis shows me how many users I get, where they go on my site, and what SEO words are bringing them to my site. I can now make changes so that I’m attracting the type of users I want based on facts. Our websites are one of our most important marketing tools yet most of us rarely look at them once they are up and running.
I have been able to lean on Fourandhalf as a true marketing partner […] In a competitive market, they were able to help me standout and grow my business.
I love our Fourandhalf website and have seen a significant increase in engagement with our prospective clients. The leads are better quality and higher quantity which allows our business development manager to close more contracts. After several years owning a business, I’ve found that it is more effective to find “who” can do the job instead of “how” to do the job. Fourandhalf is the “who” you need to keep those leads coming so you can focus on other, higher-margin efforts in your business. Thanks guys, we’re enjoying the new website
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